This General Mills Cheerios Snack Container is a must-have for any cereal lover. The container features a round shape with a bright yellow color and a convenient flip top lid. The container was created in 2007 and is an original piece of advertising. It is perfect for storing cereal or any other snacks and is ideal for collectors of General Mills or cereal-themed items. This container was manufactured in China and is a great addition to any food and beverage or advertising collectibles collection.