This promotional pin was provided to baristas so they could inform customers about Starbuck's new "instant" coffee option. 

Not sure I agree with the claim that Via was just as good as a fresh-brewed cup, but the little packets were easy to transport and better than a lot of other options.

And the pin is cool, too.

On September 28, 2009, Starbucks press release said:  "Starbucks VIA™ is 100 percent natural roasted arabica coffee in an instant form that is rich and full bodied just like a fresh-brewed cup of Starbucks® coffee. Starbucks VIA™ is made with a proprietary, U.S. patent-pending microgrind technology to preserve the coffee's taste, quality and freshness."