Vintage 1977 Vintage Sterling Beer  Scarecrow Tractor Plastic Sign Evansville Bar Farm Barn

This Sign was part of Sterling's "A GREAT DAY FOR STERLING" Advertising Campaign.
Sign features a comic scarecrow doing country activities. Notice the 6 pack of beer in the picture.

Molded plastic 3D, 12"X14".

Dated 1977 by George Stuber.
They were made by Embosograph Display Mfg. Co. in Chicago.

Condition
Good Condition - Some shelf wear and scratches as shown in pictures from storage. Small warp on top of sign.
Please review all pictures to see the condition of the sign.

I take extra care in packing. This sign will be bubble wrapped. It will arrive in the same condition as shown in the pictures.

Please check out my other Beer Sign, as I have many listed.

Thanks for looking!

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Farmer John Deere, Country, Chickens, Garden, Farm all
After the G. Heileman Brewing Company announced that it would close its Evansville brewery, the Falls City brand was purchased by a group of investors seeking to keep the Evansville brewery in operation. The new company became known as the Evansville Brewing Company and sought to reinvigorate the Falls City name, especially in its home market of Louisville. The brewery launched Drummond Bros. Light in an effort to attract more drinkers to that brand. Under Evansville's stewardship, Drummond Bros. won a gold medal at the 1993 Great American Beer Festival in Denver. Evansville's other brands included Sterling, Sterling Light, Wiedemann, Drewrys, Drewrys Lite & Low, Cook's, Cook's Light, Gerst and The Eagle Malt Liquor.


Evansville, Indiana has several prominent breweries that are popular among locals and tourists alike. The first one opened in the city in 1854, and it had the name L. Krug and Sons Brewery. It was followed by Corner Brewery, which opened in 1866.

The Liliedahl Brewery was started in 1873, and this one was famous for its Oldenburger Beer. The Pennant Brewing Company was established in 1884, and they were well known for their Pennant Beer. The F. J.

Hanning Brewing Company opened in 1895 and they produced a variety of beers such as the Hanning Special, Evansville Lager, and Evansville Bock. The Rheinstrom Brothers Brewery opened in 1901, and they produced Old Rheinstrom Beer.

The Panther Valley Brewery opened in 1906 and they were renowned for their Panther Valley Ale. The Hofbräuhaus Evansville opened in 2017, and they offer a variety of German brews such as Hefeweizens, Dunkels, and IPAs.

All of these breweries offer their own unique experience for visitors, and they make Evansville an exciting destination for beer enthusiasts.In 1969, designer Roy Wilson and the G. Heileman Brewing Company constructed a set of metal tanks, holding a total of 22,220 barrels of beer, adjacent to their La Crosse brewery. The tanks were used for inventory storage and were painted in the colors of a six-pack of Old Style. For publicity purposes, the brewery called the tanks the "World's Largest Six-Pack". The tanks continued in use as of 2021 by City Brewing, although the Old Style logo had been painted over and replaced by vinyl plastic sheaths printed with the colors and packaging style of City's La Crosse Lager.

Falls City Brewing Company was based in Louisville, Kentucky, USA. The company operated from 1905 until 1978. After the company closed the Falls City brand was purchased by differing groups of investors over the years.

Falls City was a regional brand that was primarily available in and around Louisville and Evansville, Indiana. It was a light-bodied pale lager brewed with six row malted barley, corn or rice adjunct, and was lightly hopped.

For many years, Falls City was the number one brand of beer sold in and around Louisville. Tavern signs still hang outside taverns around town from St. Matthews to Germantown.
History

The Falls City Brewing Company was organized in 1905 by local tavern and grocery store owners. The name is taken from a nickname for Louisville, i.e. "Falls City," which derives from Louisville's position on the Falls of the Ohio. This company was a bit different from many breweries in the USA as it was not family owned. It was organized to break a local monopoly on beer production by the Central Consumers Company. Central Consumers also owned the taverns (or tied houses) located in neighborhoods where they could be operated profitably. The brewer, acting as landlord and supplier at the same time, caused the tavern operator to be at their mercy. This practice, while common in the United Kingdom, was later outlawed in the US.

Draft beer was introduced in 1906 and bottled beer two years later. A small ice house was built in connection with the brewery, and ice was sold to peddlers who operated in the western part of the city. In 1911, the company purchased a five-ton Morgan truck and one half ton auto car, and there was a great rivalry among the drivers as to who would be chosen to drive the two trucks. Also in 1911, the Central Consumers company tried to buy out their little competitor. A number of heated debates took place and loyal stockholders fought to retain the company.
Prohibition

In 1919 the brewery was closed for Prohibition and the company reorganized. From 1919 to 1933 the company survived as the Falls City Ice and Beverage Company by producing ice, soft drinks, and near beer. Despite no longer being able to brew alcoholic beer, the company prospered.
Following Prohibition

Falls City beer production was resumed in 1933 and was distributed in the Ohio River Valley including Kentucky, Indiana, Tennessee, and West Virginia. Following Repeal, Falls City's chief competitors were Frank Fehr Brewing Company and Oertel Brewing Company, both rival Louisville breweries. Sterling Brewers of Evansville, Indiana, began making serious incursions in the Louisville market with its popular Sterling Beer. For a time Sterling actually overtook Falls City for the number one sales position in Louisville. Falls City overtook Sterling the number one sales position in Evansville at about the same time.

Falls City was briefly involved in auto racing. In the 1930s, Falls City was the official beer of the Indianapolis 500. In 1973, the company sponsored future NASCAR superstar Darrell Waltrip in the #48 car. Falls City also went on to sponsor a 200-mile race at the Nashville Speedway in both 1974 and 1975.
Drummond Bros. and the Sta-Tab

In 1975, Falls City launched a new brand of beer called Drummond Bros. The brand was lighter in body than Falls City and it was aimed at younger beer drinkers. The Drummond Bros. name had no historical significance. Instead, it was dreamed up as a catchy name by an advertising agency hired by the brewery. The Drummond Bros. brand was initially successful but within a few years sales declined. Also in 1975, Falls City Brewing Company became the first beverage maker to use the now familiar "Sta-Tab" on its cans. Prior to this invention, most cans used pull tabs or "pop tops" that were completely removed from the can. The Sta-Tab opened the can then could be folded back against the lid. Most beverage cans now feature the Sta-Tab.
Billy Beer

In 1977, Falls City representatives approached Billy Carter, brother of President Jimmy Carter, about marketing a signature brand to capitalize on Billy's fame as the beer-drinking black sheep of the Carter family. Falls City brewed several test batches in hopes that one would meet Carter's approval and could be marketed as Billy Beer. Carter, who had long been a Pabst Blue Ribbon drinker, chose one of the Falls City formulas and the brewery quickly developed a marketing campaign for Billy Beer. Realizing that a regional brewery could not fulfill national demand for the product, Falls City licensed several other independent regional breweries to brew and package Billy Beer. Those breweries were Cold Spring Brewing Company of Cold Spring, Minnesota; Pearl Brewing Company of San Antonio, Texas; and West End Brewing Company in Utica, New York. Billy Beer became a briefly-popular fad due to the company's expensive, large-scale marketing campaigns and promotion by Carter, however the cheaply made beer quickly fell out of favor, and in 1978 it was discontinued.
Sales decline and closing

During the 1970s, sales declined and in 1978 the company posted its first ever financial losses. The Falls City board elected to cease production rather than fight the onslaught of national brands that were gaining momentum in Falls City's core markets, which by then included Georgia and Mississippi as well as Tennessee, Kentucky, Indiana, Virginia and West Virginia. The Falls City and Drummond Bros. labels were sold to G. Heileman Brewing Company of La Crosse, Wisconsin, and were then brewed at Heileman's Evansville, Indiana, brewery (the former Sterling Breweries facility) and at its Newport, Kentucky, brewery, formerly known as the George Wiedemann Brewery. G. Heileman also launched a low calorie version of Falls City, called Falls City Light. Louisville residents did not take kindly to the fact that their hometown beer was no longer being brewed in Louisville. Many longtime drinkers immediately swore off Falls City for that reason.
Post-closing brands



Custom Beer Sign for Home Bar Tavern Pub Beer Mugs Barrel Lid Wall Art Whiskey Barrel Gift Man Cave
 Natural Wood Brown Wall Decor Evansville, Indiana retro 70's Factory Glass Can


Breweriana spans a wide range of items having to do with beer and brewing. Key categories include beer cans, beer steins, beer trays, beer signs, beer bottle labels, and bottle openers, plus more unusual items such as tap knobs and bar statues. Many collectors also focus on specific brands such as Hamms, Pabst, and Budweiser.

Beer is one of the most widely consumed beverages in human history - the Chinese have been brewing it for over 5,000 years, and the Greeks and Romans revered it as a healthy beverage. But it was in the middle ages in Europe that beer achieved widespread consumption, because it was often cleaner than the water.

Beer has always been brewed in vats and barrels, but bottling has been around for over 600 years (the earliest bottles were made of leather). Glass bottles became more common in the 17th century, and beer cans came along in about 1935. Beer collectibles consist mainly of bottles, cans, and advertising. Advertising comes on coasters, matchbooks, shirts, beer tap knobs and handles, statuettes, labels, and signs.

Breweriana also refers to other types of alcohol, such as wine. Wine itself is one of the few consumable collectibles. Wine bottles, labels, openers, glasses, and wine-making tools can also be collectible.

There are also collectibles associated with hard alcohol and liqueurs, including a whole range of accessories associated with the liqueur absinthe, such as special glasses and spoons, and distinctive bottles. There are also brands like Jack Daniel's, Jim Beam, Seagrams, Beefeater, and Bacardi, whose bottles, labels, promotional materials, and ephemera are widely collected.


Advertisement for the Frick farm engine, 1878. The museum's Frick Eclipse is currently on display at the National Museum of Industrial History in Bethlehem, PA.

For millennia farming was accomplished with human and animal power. Some of the earliest engines began appearing in fields in the mid-1800s. Wood, coal, and even straw fueled a fire to heat water that generated steam to power the engine. Some farmers bought these portable steam engines to run equipment like circular saws for construction or threshing machines for separating and cleaning grain. Steam engines made farmwork less reliant on human brawn or animal power.
A black and white photograph of a harvest. You can see horses pulling wagons and engines. Tubes shoot something--steam, coal dust, threshed wheat most likely--into large heaps.
Steam-powered harvesting, early 1900s. A large group uses threshing machines belted to steam-powered traction engines to process mountains of wheat. Animals were still being used to haul the wagons. Note the small tenders of coal being towed by the traction engines. Courtesy of Library of Congress.

Early versions of steam-powered engines were not self-propelled and still needed to be towed into the fields by teams of draft animals like horses and mules. In addition, the high cost of the portable engines meant that only a few could afford them.
2. Tractors are born
Charles Hart and Charles Parr set up a business in Charles City, Iowa, in 1900, originally selling a two-cylinder gasoline engine they developed. In 1903 the firm built 15 self-propelled traction engines. As part of their advertising campaign, their sales manager invented a new word to describe their product: tractor.
 
The Hart Parr tractor sits in a field. Like the Frick tractor model, it has a black body with a steam chimney on the front, a red awning over the works, and red wheels.
The word "tractor" was first coined by the Hart Parr company. The museum's Hart Parr #3 is the oldest surviving internal combustion engine tractor. It is currently on display at the Illinois and Indiana Antique Tractor & Gas Engine Club.
Relatively few farmers could justify the purchase of this 14,000-pound monster, and despite its size the machine only produced 30 horsepower.
3. Cheap and versatile
Most farmers did not need a large tractor. Instead, they were attracted to small, inexpensive general-purpose machines that could do both field and belt work (in which the tractor powers another machine with a long leather belt). At first, it was not clear what type of firm—automotive or agricultural—would build and market lightweight internal combustion tractors.
 
In 1916 nearly 100 manufacturers sold tractors, but total sales were small. Ford and International Harvester built the market by mass-producing tractors and engaging in a price war.
 
A trade image of the Waterloo Boy tractor, featuring a green body, red seat, and yellow wheels.
Deere and Co. and Ford were two of the manufacturers who made cheap and versatile tractors. Deere and Co., founded as a plow and implement maker, got into tractor sales by buying the Waterloo Gasoline Engine Co. in 1918.
By 1932 over a million lightweight tractors had been sold, but competition narrowed. Three companies—International Harvester, John Deere, and Allis-Chalmers—represented over 50% of the market.
 
A red tractor, with a smaller front wheel and larger back wheel.
The Fordson was the first tractor sold by Ford in the U.S. It quickly became popular: Ford sold 36,000 tractors in 1921. By 1923, 75% of tractors purchased in the U.S. were Fordsons, but the company did not continue to innovate. In 1928, with slumping sales, Ford abandoned U.S. tractor production.
 
A black and white photograph of a woman driving a tractor.
Mary Hawley Bardole driving a Ford tractor in the mid-1940s. After sitting out for over a decade, Ford got back in the tractor business with a partnership with engineer and innovator Henry Ferguson. Courtesy of Roy Bardole.
4. Experimental tractors
In the 1950s and 1960s tractor use had successfully displaced mules and horses. Manufacturers refined the equipment, adding new technology like three-point hitches and power take offs (to power auxiliary equipment).
 
A yellow tractor, with a large front part with many wires.
In the 1950s Allis-Chalmers began research of fuel cell tractors. Unlike standard batteries, fuel cells do not store energy but convert chemical energy to electric energy. This tractor functioned, but was not economically practical.
Manufacturers experimented with some alternatives to internal combustion engines, but in the end the rugged diesel engine won out.
 
A white and red turbine tractor. Its sloping sleek lines mirror those in other 1960s designs.
In 1961 International Harvester created HT-340, a concept tractor for the jet age. A lightweight 90-pound turbine produced an astounding 85 horsepower, but it was very noisy and consumed vast quantities of fuel. While the turbine was not successful as a practical power source, the hydrostatic transmission saw real use. It is currently on display at the Illinois and Indiana Antique Tractor & Gas Engine Club.
5. High design
A sketch of the design for a John Deere tractor shows sleek lines and John Deere's trademark green and yellow.
Design drawing for John Deere 720 tractor, 1957. Courtesy of Cooper Hewitt, Smithsonian Design Museum.
Attractive styling helps sell even utilitarian vehicles. Deere and Company hired Henry Dreyfuss's industrial design studio to enhance the aesthetics of its tractors in an effort to be more competitive.
 
The sketch has some features already standard for general-purpose row crop tractors: the tricycle type tractor was introduced by International Harvester in 1924 and rubber pneumatic tires were first marketed by Firestone in the 1930s.
6. Political pressure
Despite special features—power steering, multiple speeds (16 forward and eight reverse), a diesel turbocharged engine, air-conditioning, AM-FM radio, and a hydraulic adjustable seat—a tractor's technology is not always what makes it important.
 
In 1979 thousands of farmers drove tractors to Washington, D.C., to participate in the 1979 American Agriculture Movement Tractorcade protest.
 
Gerald McCathern waving from atop his orange International Harvester tractor.
Gerald McCathern drove his tractor 1,800 miles from his farm in Hereford, Texas, to Washington, D.C., to participate in the 1979 American Agriculture Movement Tractorcade protest. American Agriculture Movement members raised money and donated Gerald McCathern’s International Harvester 1486 tractor (around 1986) to the museum. Here he is seated in the tractor in front of the museum. Courtesy of Smithsonian Archives.
The American Agriculture Movement was organized in the fall of 1977 in response to a growing farm crisis. The 1977 Farm Bill had ignited concerns for many farmers who believed the bill would adversely affect farm income by lowering commodity prices to less than the cost of production. Gerald McCathern coordinated the D.C. demonstration, hoping to bring the desperate financial situation facing American farmers to the attention of Congress.
 
 
A black and white photograph of tractors as far as the eye can see on Constitution avenue.
Tractors roll along the National Mall as part of the Tractorcade protest. Courtesy of the Smithsonian Archives.
Early tractors used power to revolutionize work on the farm, and centuries later farmers used tractors to show the power of protest. Whether protesting on the streets or harvesting food for our tables, the tractors in the museum's collection help us better understand agricultural history.
   
Case & David Brown Tractor Manuals
Case-IH Tractor Manuals
    
Caterpillar Tractor Manuals
    
Cockshutt Tractor Manuals
Continental Manuals
    
Deutz Tractor Manuals
    
Ford Tractor Manuals
Hercules Engines Manuals
    
Hough Tractor Manuals
    
Farmall Tractor Manuals
International Harvester Tractor Manuals
    
Kubota Tractor Manuals
    
Massey Ferguson Tractor Manuals
Massey Harris Tractor Manuals
    
Minneapolis Moline Manuals
    
Misc Engines Manuals
Misc Tractor Manuals
    
Oliver Tractor Manuals
    
Rumely Tractor Manuals
Versatile Tractor Manuals
    
White Tractor Manuals
Agriculture

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Breweriana spans a wide range of items having to do with beer and brewing. Key categories include beer cans, beer steins, beer trays, beer signs, beer bottle labels, and bottle openers, plus more unusual items such as tap knobs and bar statues. Many collectors also focus on specific brands such as Hamms, Pabst, and Budweiser.

 

Beer is one of the most widely consumed beverages in human history - the Chinese have been brewing it for over 5,000 years, and the Greeks and Romans revered it as a healthy beverage. But it was in the middle ages in Europe that beer achieved widespread consumption, because it was often cleaner than the water.

 

Beer has always been brewed in vats and barrels, but bottling has been around for over 600 years (the earliest bottles were made of leather). Glass bottles became more common in the 17th century, and beer cans came along in about 1935. Beer collectibles consist mainly of bottles, cans, and advertising. Advertising comes on coasters, matchbooks, shirts, beer tap knobs and handles, statuettes, labels, and signs.

 

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