Swipe, Scan, Shop : Interactive Visual Merchandising - Kate Schaefer (2021, Paperback)

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Book Details:
The shopping experience has changed from a transactional event to a sensory experience; learn how retailers create interactive experiences to connect with shoppers, enhance the shopping experience, and increase brand loyalty. As shoppers become more dependent on digital devices and mobile technologies as part of their shopping experience, visual merchandisers are adapting by incorporating digital technologies to tell a story, alert shoppers of product locations and inventory levels, and allow for customization of products as well as the ability to share products with friends. The use of virtual and augmented reality, beacon technologies and facial recognition are just a few ways retailers are creating interactive displays to drive engagement and provide brand experiences. Bloomsbury Publishing PLC
  • Publication Year: 2021
  • Author: Kate Schaefer
  • Format: Paperback
  • MPN: 1350092878
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