“BellyLand” represents the second collection featuring Bellygom, an immensely popular IP character in Korea that was created by Lotte Group, one of South Korea’s leading conglomerates. BellyLand showcases Bellygom’s next journey into an exciting adventure. Through the world of Bellygom and BellyLand, you will unlock the vision of Lotte Group’s web3 and gain access to the future with Lotte Group.