This A5-sized greeting card features a detailed hand drawn illustration of a 1948 Land Rover Series 1 drawn by George Morgan.

Produced from 350 gsm card, it is supplied together with a quality white envelope.

1948 Land Rover Series 1

Rover's chief designer, Maurice Wilks originally designed the Land Rover for farm and light industrial use, developing the design following practical experience gained on his farm. Many of the defining and successful features of the Land Rover were the result of Rover's need to simplify the tooling and use a minimum of rationed materials, such as the aluminium bodywork and distinctive flat body panels, originally used because they could be cut and formed by hand.

The Land Rover entered production in 1948 as a single model, designed to be in production for just two or three years to improve cash flow and gain much needed post war export orders for the Rover Company so it could afford to restart up-market car production. However, once production started, the Land Rover was so successful that it outsold the Rover cars and developed into its own brand with the series l evolving with demand whilst remaining in production for ten years before the release of the series ll.

An 80-inch (2000 mm) wheelbase and a 1.6 litre petrol engine were used from 1948 until 1951. The Land Rover was originally classed as a commercial vehicle, meaning it was free from purchase tax, but this also meant it was limited to a speed of 30 mph (48 km/h) on British roads. This was changed in 1950 with re-classification as a "multi-purpose vehicle". In 1952 a 2.0-litre petrol engine was introduced. The 1954 model saw the 80-inch (2000mm) wheelbase model replaced by an 86-inch (2200mm) wheelbase model, and a 107-inch (2700mm) "Pick Up" version introduced. The extra wheelbase was added behind the cab area to provide additional load space. 1956 saw the introduction of the first five-door model, on the 107-inch chassis known as the Station Wagon, seating ten people. The 86-inch model was a three-door, accommodating seven. 

The card is left blank inside for your message.

Size 210 x 148mm (8.27" x 5.83")

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