Blanche Viano, a fashionista and a beauty, in 1949, opened a small company Judy Lee for the sale of jewelry in Chicago (USA). However, the origin of the company name remains unknown. According to Blanche, the company was only a means of additional income for a young family. Soon her husband Aldo Viano became an assistant and general manager of the company.
Originally, the company Judy Lee was not a jewelry manufacturer working as a well-known company Emmons, or Sarah Coventry, i.e. invested in projects. In particular, found the best designers, the best manufacturers and sold products at parties or wholesale in the country’s largest stores.
Judy Lee jewelery had excellent designs, reasonable price for the average buyers. According to Aldo Viano, the rapid success and prosperity of the company was due to the “fair play”, i.e. high quality products and customer service. With special gratitude he remembered a lot of talented designers with whom he was lucky to work, but in order not to miss someone, to offend his inattention, he deliberately did not mention the names.
The company worked until 1968. All of the company’s magnificent jewelry is now highly valued by collectors of the vintage jewelry.
Popular in the 1950s and 1970s, Judy Lee products of the 1950s were mostly made in floral motifs in Victorian style using sparkling rock crystal and artificial pearls inserted into a metal of gold or silver hue. In later works, other motifs, careful study of details and filigree work, appeared.
After 1969, the brand “JUDY-LEE jewelry” appeared, but ceased to exist in 1972. Now the JUDY LEE is not so easy to find on the jewellery market.