Analog Entertainment At It’s Best!

16mm Film: Because, That's Why

1967 Sedelmaier 13m 49s

Print circa: 1971 on 1 600’ reel in steel can.


Better than vinyl, this is 16mm film!

>>> Ships free within the USA via USPS Media Mail <<<


Director: Joe Sedelmaier

Writer: Joe Sedelmaier

Stars: Howard Rieger, Don Brenner

Production Co: Sedelmaier Film Productions Inc.

Projected Runtime: 13m 49s @ 24 fps

Sound Mix: Mono dual-stripe variable area (diamond/waveform)

Color: Black and White

Aspect Ratio: 1.33 : 1

Film Stock: 3M 9 5= Safety Film (circa 1971)

Print Distributor: Film Images

Splice Count: 6 total including 3 attaching leaders, black.

Odor: No odor

Containment: 1 steel 600’ reel, 1 lightweight steel can.

Item Weight: 2 lb 11 oz

Shipping Dimensions: 3 lb 7 oz, 12” x 12” x 4” Ships padded in new materials.



Corporate Flunkies On A Wild “Where’s the Beef” Weekend!

Because, That's Why p109 - YouTube

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This is a used vintage print in good condition. This print was once a rental film in the library of Film Images, a division of Radim Films, (defunct 1980), so this film has possibly been in the hands of high school and college teachers, or more likely the teacher’s pet geek. However, it does not seem worse for the wear. There are 3 internal splices in this print, with 3 splices attaching leaders and black. (see photos). The film lays flat in gate and projects well. Keeping the reels taped or banded should ease the minor bendiness at head and tail over time. I acquired this film in 1998. It has recently been professionally cleaned and lubricated with dry-silicone infused reverse wiping system. It has been stored in a temperature and humidity controlled environment.


Gold Award 1968 San Francisco International Film Festival


Joe Sedelmaier made some of the most iconic and entertaining commercials of the 1980s, including those for FedEx, Mr. Coffee, and Wendy’s. Perhaps best known for his trademark "Where's the beef" (Wendy's) and fast-talking man (Federal Express) commercials, the filmmaker has won more than 100 Clios, the advertising industry's equivalent of the Oscar, and over a dozen Lions, given at the International Film Festival in Cannes. 


Newsweek said: “The unsung king of the comic commercial… Funny, odd, surreal.”

Fortune said: “The ad game’s Buster Keaton”

The New York Time’s Stuart Eliot said “The director who started an ad revolution.”


“People are always saying, "Where do you get those weird characters?" But the people I use are not weird. If you saw them walking down the street, you wouldn't look at them twice. I think it's only in the context of the commercial that they might look weird.” - Joe Sedelmaier


From Film Images 1974 Catalog Vol 1 Pg 31: In his latest prize-winning film, Joe Sedelmaier satirizes the futility of man living life as a cliche-ridden routine, never pausing to consider the real meaning of his reactions, opinions, and aspirations, by showing what happens when two executives make the decision to "get away from it all." In a climax reminiscent of the wild surrealism of the early days of film comedy, the executives-turned-sportsmen shoot down a runaway car in the woods and then proudly pose in front of their trophy — symbol of the life from which they think they have escaped.

Directed by Josef Sedelmaier; music by Steven Schwartz; with Howard Rieger and Don Brenner.


"This provocative fantasy-parable takes much the same view of human predicament as do Ionesco or Beckett in their dis­courses on the general absurdities of life... Sedelmaier's cinematic comment on 'the games people play' is a puzzling, ambiguous, and strangely disturbing film...In its nightmarish surrealism, it is reminiscent of Polanski's early short films." — Milena Paibramska, Film News (1969)

"It is a rich commentary on goals, status symbols, as well as a judgment on man's tendency to destroy the thing he pur­sues." —Dorothy Anne Cahill, Media 5 Methods (1971)

"A hilarious experience with a sobering after-effect for language arts, English, and film shady classes in high school and

college. Also delightful for adult groups seeking films of social comment in a lighter vein." —The Booklist (American Library Association) 12/1/70

AWARDS: First Prize, Mannheim Film Festival; Golden Gate Award, San Francisco Film Festival; Award of Merit, Krakow Film Festival.


The video clips are done by re-photography, not a proper telecine: the flicker you see is from the crude video transfer, and is not in the film. The clip is meant to be viewed in 1080 HD and includes photos of reel, cans, leaders and all detected splices, which precede the film in six segments shown concurrently with full-frame segments interspersed. I strongly recommend viewing the video by clicking the Youtube icon, which will open a new window to view on YouTube, and giving you better video controls than the imbedded player provides. Stills are screen grabs from Final Cut, de-interlaced by duplication, so the resolution is half as sharp as the film. Photographs of reels and cans are done on one inch pegboard background for scale. Leader / splice / edge # images made against fluorescent background and may vary slightly in color balance.


FAQ:

Why do you charge so much? Because these are rare quality prints of historic films, fully white-glove inspected with all flaws disclosed. Prints are from reliable distributors of the golden age of 16mm film (1950s-1980s), not from seconds houses, not from knock houses.

Do I have to take the cans? Yes, you do, both for shipping protection and for preservation. (They don’t weigh that much compared to the film.)

Is there a cheaper way to ship overseas? Not without insurance and delivery confirmation, both required for buyer and seller protection.

Why is there foam padding in the cans? To protect the film in shipping. The foam is not archival and should be removed before storage.

Why do the photos show a lot of reels and cans? I show both sides of all reels and both sides of each can half.

What are “notched sprockets”? These are small curved edged cuts made with a special tool that removes the outer edge of the sprocket wall, preventing a nicked sprocket from tearing the film during white glove inspection. Notching also helps prevent dust/dirt from collecting in nicked sprockets. Only done when the sprocket wall is broken or otherwise damaged. Notching does not interfere with the normal advance of the claw mechanism.

What is “white-glove” inspection? Wearing actual white cotton gloves to prevent finger oils from depositing on the film surface, one spools the film with rewinds while gently gripping the film edges. In this manner one can detect splices, nicks, curbing and other flaws. I subsequently photograph all splices and significant flaws that I detect.

What cleaning machine do you use? It is a proprietary design based on the Palomar cleaning/inspection system, but including an edge-cleaning stage and finer cleaning tapes infused with nano-particulate optically flat dry silicone which also functions as a lubricant. The reverse motion of the cleaning spools pulls deposits away from film instantly, and cannot produce the wavy scratching common to hand cleaning by rag and solvent. Usually removes significant deposits, primarily from sprocket and track, but also from picture area and particularly the film edges, where deposits are commonly most heavy yet missed by most cleaning systems short of rewashing in an ultrasonic surfactant bath. 

Do I have to use Paypal? Yes, you do.

Do you offer discounts for multiple purchases? Subscribe to the store to get 10% off 2+ item purchases. Be sure to use the cart for these purchases for the discount to apply.

Will you change the customs form? No, it will reflect the sale exactly.

Can I take a long time to pay? That would be impolite, and can delay shipping turnover. Please communicate if payment is to be delayed.

Why does it take 3 days to ship? Because Psycles is a solo operation and the Houdini Packaging™ takes time.

When will you leave feedback? Shortly after you, the buyer, does. I want to be certain you are happy with the purchase and service.

Is there anything else you can tell me about this item? Let your eyes be your guide: consult the photos and video for full disclosure of anything overlooked in the text description.


>>> Ships free within the USA via USPS Media Mail <<<

Overseas buyers, please check shipping costs before bidding.

The cheapest insured & confirmed rate (required for buyer and seller protection)

is around $55 USD by USPS Priority Mail International.

Please use shipping calculator for specifics.

USE THE CART FOR MULTIPLE PURCHASES -will save you postage!

If your location is particularly expensive to ship to, there may be additional costs.

International buyers are responsible for all taxes, tariffs and fees,

and should pay close attention to tracking information, as I do

not refund postage costs if item is returned by customs offices.

APOs may require up to 3 days extra handling time.


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