Somebody who can stay in control of virtually any situation is somebody who is said to know where their towel is. The logic behind this statement is presented in chapter 3 of The Hitchhiker's Guide to the Galaxy thus:

• ... a towel has immense psychological value. For some reason, if a strag (strag: nonhitchhiker) discovers that a hitchhiker has his towel with him, he will automatically assume that he is also in possession of a toothbrush, washcloth, soap, tin of biscuits, flask, compass, map, ball of string, gnat spray, wet-weather gear, space suit etc., etc. Furthermore, the strag will then happily lend the hitchhiker any of these or a dozen other items that the hitchhiker might accidentally have "lost". What the strag will think is that any man who can hitch the length and breadth of the Galaxy, rough it, slum it, struggle against terrible odds, win through, and still knows where his towel is, is clearly a man to be reckoned with.

Adams got the idea for this phrase when he went travelling and found that his beach towel kept disappearing. In The Hitchhiker's Guide to the Galaxy -The Radio Scripts, his friends describe how he would always "mislay" his towel. On Towel Day, fans commemorate Adams by carrying towels with them..

Keep Calm and Carry On was a motivational poster produced by the British government in 1939 in preparation for the Second World War. The poster was intended to raise the morale of the British public, threatened with widely predicted mass air attacks on major cities. Although 2.45 million copies were printed, and although the Blitz happened, the poster was never publicly displayed and was little known about until a copy was rediscovered in 2000. It has since been re-issued by a number of private companies, and has been used as the decorative theme for a range of products.

The Keep Calm and Carry On poster was designed by the Ministry of Information during the period of 27 June to 6 July 1939. It was produced as part of a series of three "Home Publicity" posters (the others read "Your Courage, Your Cheerfulness, Your Resolution Will Bring Us Victory" and "Freedom Is in Peril / Defend It With All Your Might"). Each poster showed the slogan under a representation of a "Tudor Crown" (a symbol of the state). They were intended to be distributed to strengthen morale in the event of a wartime disaster, such as mass bombing of major cities using high explosives and poison gas, which was widely expected within hours of an outbreak of war.[ A career civil servant named A. P. Waterfield came up with "Your Courage" as "a rallying war-cry that will bring out the best in everyone of us and put us in an offensive mood at once". Others involved in the planning of the early posters included: John Hilton, Professor of Industrial Relations at Cambridge University, responsible overall as Director of Home Publicity; William Surrey Dane, managing director at Odhams Press; Gervas Huxley, former head of publicity for the Empire Marketing Board; William Codling, controller of HMSO; Harold Nicolson, MP; W. G. V. Vaughan, who became Director of the General Production Division (GPD); H. V. Rhodes, who later wrote an occasional paper on setting up a new government department; Ivison Macadam; "Mr Cruthley"; and "Mr Francis". Ernest Wallcousinswas the artist tasked with creating the poster designs. Detailed planning for the posters had started in April 1939 and the eventual designs were prepared after meetings between officials from the Ministry of Information and HM Treasury on 26 June 1939 and between officials from the Ministry of Information and HMSO on 27 June 1939. Roughs of the poster were completed on 6 July 1939, and the final designs were agreed by the Home Secretary Samuel Hoare, 1st Viscount Templewood on 4 August 1939. Printing began on 23 August 1939, the day that Nazi Germany and the USSR signed the Molotov–Ribbentrop Pact, and the posters were ready to be placed up within 24 hours of the outbreak of war. The posters were produced in 11 different sizes, ranging from 15 × 10 inches (38 × 25 cm) up to large 48-sheet versions. The background colour was either red or blue. The lettering was probably hand-drawn by Wallcousins: it is similar, but not identical, to humanist sans-serif typefaces such as Gill Sans and Johnston. Almost 2,500,000 copies of Keep Calm and Carry On were printed between 23 August and 3 September 1939 but the poster was not sanctioned for immediate public display. It was instead decided that copies should remain in "cold storage" for use after serious air raids (with resources transferred to Your Courageand Freedom is in Peril). Copies of Keep Calm and Carry On were retained until April 1940, but stocks were then pulped as part of the wider Paper Salvage campaign. A very few copies do appear to have been displayed, but such instances were rare and unauthorised: an October 1940 edition of the Yorkshire Postreports the poster hung in a shop in Leeds; while a photograph discovered in 2016 shows it on the wall of a government laboratory in Bedfordshire. The remainder of the Ministry of Information publicity campaign was cancelled in October 1939 following criticism of its cost and impact. Many people claimed not to have seen the posters; while those who did see them regarded them as patronising and divisive. Design historian Susannah Walker regards the campaign as "a resounding failure" and reflective of a misjudgement by upper-class civil servants of the mood of the people.
Later developments
In late May and early June 1941, 14,000,000 copies of a leaflet entitled "Beating the Invader" were distributed with a message from Prime Minister Winston Churchill. The leaflet begins "If invasion comes..." and exhorts the populace to "Stand Firm" and "Carry On". The two phrases do not appear in one sentence, as they applied to different segments of the population depending on their circumstances, with those civilians finding themselves in areas of fighting ordered to stand firm (i.e., stay put) and those not in areas of fighting ordered to carry on (i.e., continue vital war work). Each mandate is identified as a "great order and duty" should invasion come. The leaflet then lists 14 questions and answers on practical measures to be taken. (WiKi).

You will receive the item as shown in the first photo. Other items in other pictures are available from my eBay Store. They will make a great addition to your SSI Shoulder Sleeve Insignia collection. You find only US Made items here, with the same LIFETIME warranty. LRSR not included.

**eBay REQUIRES ORDER BE SENT WITH TRACKING, PLEASE SELECT USPS 1ST CLASS SERVICE w/TRACKING**

FREE 30-day No-Question return

ALL US-MADE PATCHES HAVE LIFETIME WARRANTY

We do not compete price with cheap import copies.

Watch out for cheap import copies with cut-throat price; 

We beat cheap copies with Original design, US-Made Quality and customer services.

Once a customer, a LIFETIME of services