Creating Customer Relationships and Value through Marketing
Developing Successful Organizational and Marketing Strategies
Scanning the Marketing Environment
Understanding Consumer Behavior
Marketing Research: From Customer Insights to Actions
Market Segmentation, Targeting, and Positioning
Managing Successful Products, Services, and Brands
Developing New Products and Services
Building the Price Foundation
Arriving at the Final Price
Managing Marketing Channels and Supply Chains
Retailing and Wholesaling
Advertising, Sales Promotion, and Public Relations
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