Jesse Moore's whiskey distillery story imparts pioneering the American frontier, Andrew Jackson's banking, the Civil War, gold rush and through the Prohibition. Jesse Moore's whiskey once had the largest rye whiskey distillery and was the most widely distributed domestically and internationally in the late 1800's. Yet, little is known of it today since a Jesse Moore brand label hasn't been used since 1953. Other big brands have gained more attention like I.W. Harper, Jack Daniels, and Seagram's. Smaller distilleries were bought-up and brands faded in the whiskey sea whilst using the same stills, mash, and Ohio river water.

In 1833 Andrew Jackson abolished the national central bank and gave the funds to state banks providing a cash flow to regions like the small town of Louisville, KY where Jesse and George Moore went to go into grocery and opened a Savings and Loan bank respectively. Then Andrew Jackson decided he didn't trust the state banks either, especially their own custom bank note currencies, and decided land must be paid for with gold or silver. Since no one had any, the U.S. economy collapsed as currency became worthless no one could repay loans and depositors lost everything in the banks. Then, a distillery mysteriously burned down in Mt. Vernon, IN so Jesse and George packed-up and split to go rebuild it. 

"Before the end of 1838 the distillery, re-named the 'Phoenix', was again producing 225 barrels of flour and 1,300 gallons of sweet mash corn liquor a day." In 1848 Jesse sold his stake and returned to Louisville and bought another distillery in Lebanon, KY, was successful and built more in Gethsemane, KY.
 
In Jesse's partnership with second cousin and gold rush miner B.P. Moore in San Francisco he used the Mississippi river to reach the rails for the cargo's westward journey. Confederate bandits sacked and looted some of the shipments which were of much higher proof to be diluted at Pacific Glass Works by Chielovich in San Fancisco. It was also postulated that General Grant's favorite whiskey was Jesse Moore's. Jesse's brother was a banker in Georgia during the war and became a Confederate who was captured by the Union army and put in a POW camp until after the war. Jesse had to escape to Worcester, Mass. once it was discovered he was from Connecticut and in Confederate Kentucky. Jesse made other partnership deals, wholesaling his whiskey and exporting it to the Sandwich Islands (Hawaii) before it was a U.S. territory. He also had partners in New York. He went by other trade names including: Moore, Willett & Frenke Distillery, Mattingly & Moore Distillery, Jesse Moore & Co.,  Moore and Chielovich,  and Jesse Moore-Hunt Co. When Jesse lived in Massachusetts he kept quiet where his fortune was from and did no local whiskey business because discussions of prohibition went on decades before it happened.

After George and Jesse died in 1896 and 1898 shares exchanged hands. Jesse's shares to Hofheimer and George's to Max Selliger. George's son Sherley was the last Moore to hold onto shares and was V.P. until 1901. Selliger ran it as Jesse Moore-Hunt Co. until Volstead act of 1918. People were indicted for bootlegging. When repeal came in 1933 Selliger sold the distillery and Jesse Moore brand to Leo Gerngoss and Emil Schwartzhaupt who renamed the facilities "Bernheim," combining them with several properties they had bought from I.W. Bernheim who made I.W. Harper a renoun premium whiskey from the Moore stills. They in turn sold all of the distilleries to Schenley in 1937. Schenley sold to Meshulam Riklis in 1968 which was acquired by United Distillers in 1987 which was formed by combining Distillers Company and Arthur Bell & Sons, both owned by Guinness. United rebuilt the facility in 1992, using the old Moore stills. In 1997 Guinness merged with Grand Metropolitan to create Diageo (a giant multinational alcohol company based in London). Bourbon whiskey historian, the late Sam Cecil, who once worked as a manager for J.W. Dant in Gethsemane, KY, recalled that he last bottled a few cases of whiskey with Jesse Moore labels in 1953, just to keep the trademark alive.

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