This is MAX, a limited-edition Yorkshire terrier plush animal from Victoria's secret and made in 2003, It has a photo frame that hangs from its neck to put insert a picture of your liking.The plush dog is almost 11". Under one of its paws is marked; "MAX, Victoria's Secret, 2003." It was discontinued after that year. It has all its original tags, one of them has bended somewhat due to storage and age. In very good condition!