In many ways, it's surprising that Nike and Apple have waited all this time before embarking on what seems a natural alliance. Both brands have plenty of currency with the young, fashionable demographic that is keen to shed its disposable incomes. Both companies have also enjoyed their fair share of controversy over labour practices. Apple had its recent problems over iPod sweatshops, and Nike is not exactly a poster-boy for the worker's party.
The Nike + iPod Sport Kit looks like a very simple and effective way of turning your iPod nano into a sophisticated pedometer. The kit consists of three parts: the transmitter, which fits into your shoe; the receiver, which plugs into the base of your iPod nano; and the shoe itself -- a Nike trainer, of course.