Rolls-Royce Motor Cars Limited is a British luxury automobile maker which has operated as a wholly owned subsidiary of BMW AG since 2003 – as the exclusive manufacturer of Rolls-Royce-branded motor cars. The company's administrative and production headquarters are located on the 42-acre (17 ha) Goodwood Estate in Goodwood, West Sussex, England, United Kingdom. From 1906 to 2003, motor cars were manufactured and marketed under the Rolls-Royce brand by Rolls-Royce Motors. The Rolls-Royce Motor Cars subsidiary of BMW AG has no direct relationship to Rolls-Royce-branded vehicles produced before 2003, other than having briefly supplied components and engines. The Bentley Motors Limited subsidiary of Volkswagen AG is the direct successor to Rolls-Royce Motors and various other predecessor entities that produced Rolls-Royce and Bentley branded cars between the foundation of each company and 2003, when the BMW-controlled entity started producing cars under the Rolls-Royce brand. The BBC called Rolls-Royce "probably one of the most recognised icons in the world", and that "the name Rolls-Royce entered the English language as a superlative." The company's line of vehicles includes the Phantom, a four-door saloon first offered in 2003 as well as its extended wheelbase two-door coupé and convertible variants; the smaller Ghost four-door saloon; Wraith two-door coupé; Dawn convertible; the Cullinan SUV, and the forthcoming 2023 Spectre, the first all-electric Rolls-Royce. Rolls-Royce Motor Cars Limited was created as a wholly owned subsidiary of BMW in 1998 after BMW licensed the rights to the Rolls-Royce brand name and logo from Rolls-Royce Holdings plc,[6] and acquired the rights to the Spirit of Ecstasy and Rolls-Royce grille shape trademarks from Volkswagen AG. Rolls-Royce Motor Cars Limited has been manufacturing Rolls-Royce branded cars since 2003. Although the Rolls-Royce brand has been in use since 1906, the fate of the brand diverged between 1998 and 2003. In 2003, the Rolls-Royce Motor Cars subsidiary of BMW AG, which had been a major supplier to the brand up to 2003, began manufacturing vehicles with the Rolls-Royce name. Volkswagen AG took ownership of the Bentley name as well as previous Rolls-Royce production facilities and previous Rolls-Royce designs. Current chief executive Torsten Müller-Ötvös joined the company in January 2010, with a pledge to regain the quality standards that made Rolls-Royce famous. That year sales in China increased by 600%, making it the company's second largest market after the US. .

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