Further Details

Title: The Machine Age of Customer Insight
Condition: New
EAN: 9781839096976
ISBN: 9781839096976
Publisher: Emerald Publishing Limited
Format: Paperback
Release Date: 15/03/2021
Item Height: 248mm
Item Length: 171mm
Item Weight: 444g
Contributor: Andreas Herrmann (Edited by), Pia Burghartz (Edited by), Emanuel de Bellis (Edited by), Martin Einhorn (Edited by), Michael Löffler (Edited by)
Language: English
Description: We are living in a new machine age offering unique opportunities, particularly for generating customer insights, which is radically transforming the way business value is created. Across industries, players are affected by the pace of progress of machine learning tools, novel technologies, and the abundance of data. These developments require mastering new capabilities.
The Machine Age of Customer Insight explains the transformation of customer insights and demonstrates the growing impact of machine learning. Thought leaders from renowned universities in the US and Europe as well as from different industries provide a comprehensive overview. Addressing both academics and practitioners, they discuss the transformation, cutting edge tools, and success factors to thrive in the new age.
The book shows how machine learning helps to understand customers better and faster. It supports everyone who considers the machine age a great opportunity to gain a competitive advantage by transforming customer insights into business value.
Country/Region of Manufacture: GB
Genre: Business & Finance
Author: Emanuel de Bellis
Release Year: 2021

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