Author: [SUDŌ, SŌICHI]. 須藤荘一
Title: 三越十二月の御案内. [Mitsukoshi jūnigatsu no goannai].
[Mitsukoshi Department Store Catalogue of December 1936]
Publication: 東京. [Tokyo]. 株式会社三越. [Kabushiki Kaisha Mitsukoshi]. Showa 11 [ 1936]
Description:
Brochure, 20 x 22 cm, colour photographic stiff card covers, 18pp, numerous black and white photographic illustrations, two leaves loosely inserted, in very good condition.
1936 catalogue for the Japan's oldest department store, Mitsukoshi, showcasing exclusive giftware for Christmas, New Year and the gift-giving custom of Seibo (歳暮). Aimed at the wealthy this catalogue showcases the material culture of the affluent class in Japan at the time. The cover features the famous entrance to the Ginza shop with its lion statue pictured with two young women exiting replete with bags and boxes: one in kimono and another in high western fashion.
The items featured range from traditional Japanese items, such as the kimono, to Western tea sets, with buying suggestions according to budget. The range of gifts for Seibo includes imported biscuits as well as Japanese sake. The inserted sheets describe the store layout and areas where goods will be delivered to free of charge. The brochure also lists other events at various Tokyo stores, including calligraphy exhibitions and bargain sales.
When referring to this item please quote stockid 174353.
Seller ID: 174353
Subject: All Galleries, Ephemera and Maps