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PRAISE FOR COMMUNICATE with MASTERY "JD offers actionable advice for senior leaders committed to effective communication. This quick read will teach you the easy way (by reading) what most leaders have had to learn the hard way (by screwing up!) Save yourself some time and heartache and read this book!" KIM SCOTT, Author of Radical Candor "JD has taught thousands of Stanford students to be effective, and even masterful, communicators. His insights and guidance will benefit any leader who takes the time to put them into action." JONATHAN LEVIN, Philip H. Knight, Professor and Dean, Stanford Graduate School of Business "For years, I've watched the courses and programs JD Schramm has created at Stanford wishing his work could be made available to a wider audience, now it has. Communicate with Mastery provides leaders at all levels of experience and confidence the tools they need to improve their speaking and writing. It's a welcome addition to the field." NANCY DUARTE, CEO, Duarte Inc.; Author of lide:ology, Resonate, and Illuminate "Storytelling has been the secret ingredient to the success in my career. This book distills all JD shared with me when I was his student at Stanford, in a powerful, approachable instruction manual." KYLAN LUNDEEN, Chief Marketing Officer, Qualtrics

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PRAISE FOR COMMUNICATE with MASTERY "JD offers actionable advice for senior leaders committed to effective communication. This quick read will teach you the easy way (by reading) what most leaders have had to learn the hard way (by screwing up!) Save yourself some time and heartache and read this book!" KIM SCOTT, Author of Radical Candor "JD has taught thousands of Stanford students to be effective, and even masterful, communicators. His insights and guidance will benefit any leader who takes the time to put them into action." JONATHAN LEVIN, Philip H. Knight, Professor and Dean, Stanford Graduate School of Business "For years, I've watched the courses and programs JD Schramm has created at Stanford wishing his work could be made available to a wider audience, now it has. Communicate with Mastery provides leaders at all levels of experience and confidence the tools they need to improve their speaking and writing. It's a welcome addition to the field." NANCY DUARTE, CEO, Duarte Inc.; Author of lide:ology, Resonate, and Illuminate "Storytelling has been the secret ingredient to the success in my career. This book distills all JD shared with me when I was his student at Stanford, in a powerful, approachable instruction manual." KYLAN LUNDEEN, Chief Marketing Officer, Qualtrics

Author Biography

JD Schramm founded the Mastery in Communication Initiative at Stanford's Graduate School of Business, where he's served as lecturer in Organizational Behavior since 2007. Kara Levy is an executive communication and leadership coach who's offered thousands the tools to communicate more confidently. She holds an MFA in fiction writing from Columbia University.

Table of Contents

Foreword xi Introduction xiii Individuality xvi Relevance xvi Iteration xvii Feedback xviii Stakes xviii Part 1 Speaking with Conviction and Writing for Impact 1 1 Adopting a Communication Mindset 3 Know Your AIM 3 Beyond AIM: The Leadership Communication Canvas 14 2 Speaking with Conviction 25 Managing Your Anxiety 26 Verbal, Vocal, Visual: Your Recipe for Successful Communication 29 3 Writing for Impact: Active, Brief, and Clear 45 Active 46 Brief 47 Clear 48 Synthesis > Summary 48 The Yin and Yang of Writing: Style and Content 50 The Power of Editing (Others' Work and Your Own) 53 Part 2 Tailoring Your Communication to Goal, Setting, or Identity 57 4 Tailoring Your Communication to Your Goal 59 Pitching 59 Storytelling 69 Disclosing Personally 82 5 Tailoring Your Communication to Your Setting 91 Meetings 91 Virtual Meetings 97 On Stage (TED Talks, LOWKeynotes, and the Like) 99 When Co-Presenting 101 When Fielding Questions 103 When Using Slides 107 6 Tailoring Your Communication to Your Identity 111 Leading in Your Second (or Third, or Fourth) Language 112 Leading as an LGBTQ Person 113 Leading as a Woman 123 Leading as a Rookie 129 Leading as a Military Veteran 131 Part 3 Scaling Your Leadership: The Communication Coaching Process 139 7 When Being Coached 141 Establishing Your Goals 141 Selecting Your Coach 143 Adopting a Coaching Mindset 145 8 When Coaching Others 147 What Makes a Great Coach? 147 Defining the Coaching Role 149 Tools of the Trade 150 9 Creating a Coaching Culture 157 Everyone Can Coach (But Not Everyone Should) 157 Embracing Radical Candor 159 Mirroring and Modeling Best Practices 163 Epilogue: It's in Your Hands Now 165 Appendix A: Power Verbs 169 Appendix B: Memo on the Quality of Memos 173 Appendix C: More Tips on Winning Writing from Glenn Kramon 179 Appendix D: The Leadership Communication Bookshelf 183 Bibliography 187 Acknowledgments 191 About the Authors 195 Index 197

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