Further Details
Title: Marketing 3.0 Condition: New EAN: 9780470598825 ISBN: 9780470598825 Publisher: John Wiley & Sons Inc Format: Hardback Release Date: 25/05/2010 Item Height: 233mm Item Length: 158mm Item Width: 21mm Item Weight: 358g Language: English Description: Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. - Explains the future of marketing, along with why most marketers are stuck in the past
- Examines companies that are ahead of the curve, such as S. C. Johnson
- Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing"
In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing. Country/Region of Manufacture: US Genre: Business & Finance Subtitle: From Products to Customers to the Human Spirit Author: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan Release Year: 2010
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