Further Details

Title: Marketing 3.0
Condition: New
EAN: 9780470598825
ISBN: 9780470598825
Publisher: John Wiley & Sons Inc
Format: Hardback
Release Date: 25/05/2010
Item Height: 233mm
Item Length: 158mm
Item Width: 21mm
Item Weight: 358g
Language: English
Description: Understand the next level of marketing

The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.

  • Explains the future of marketing, along with why most marketers are stuck in the past
  • Examines companies that are ahead of the curve, such as S. C. Johnson
  • Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing"

In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.


Country/Region of Manufacture: US
Genre: Business & Finance
Subtitle: From Products to Customers to the Human Spirit
Author: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Release Year: 2010

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