Further Details

Title: Persuasive Copywriting
Condition: New
Description: Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf. With many professionals now developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics of writing copy, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it will inspire the clear-cut confidence needed to create, quantify, and sell stand out copy in a cluttered marketplace.Complementing the 'how to' perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, this second edition addresses the everyday issues faced in a multitude of roles, including:-Practical advice to measure and benchmark effective copy-Guidance on creating and critiquing briefs-New chapters on how to weave copywriting skills into the wider industry-Storytelling and content marketing-The impact of evolving channels like mobile and social mediaPractical, inspiring and extremely digestible, Persuasive Copywriting is the only vibrant, all-encompassing guide to copywriting that you need.
Author: Andy Maslen
Country/Region of Manufacture: GB
EAN: 9780749483661
Format: Paperback
Genre: Business & Finance
ISBN: 9780749483661
ISBN-10: 0749483660
Item Height: 235mm
Item Length: 157mm
Item Weight: 445g
Item Width: 16mm
Language: English
Publisher: Kogan Page Ltd
Release Date: 03/01/2019
Subtitle: Cut Through the Noise and Communicate With Impact
Topic: Language & Reference
Release Year: 2019

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