Further Details

Title: The Ultimate Sales Letter, 4th Edition
Condition: New
Description: Write Well to Sell Big!

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Among other things, he provides:

  • Completely updated text and examples
  • Great headline formulas
  • New exercises to spark creativity
  • The best way to use graphics

Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
Author: Dan S Kennedy
Country/Region of Manufacture: US
EAN: 9781440511417
Format: Paperback
Genre: Business & Finance
ISBN: 9781440511417
ISBN-10: 1440511411
Item Height: 216mm
Item Length: 140mm
Item Weight: 274g
Item Width: 18mm
Language: English
Publisher: Adams Media Corporation
Release Date: 14/02/2011
Subtitle: Attract New Customers. Boost your Sales.
Release Year: 2011

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