Copywrong to Copywriter
by Tait Ischia, Jacob Zinman-Jeanes
If you feel like you've got the wrong tone of voice, don't understand the ins-and-outs of grammar, or just don't feel confident writing about yourself without sounding like an idiot, read this book. Copywriter Tait Ischia is brief and to the point in an interesting and engaging way. Which is exactly what you want the words on your website/marketing stuff/professional bio to be too, right? Feel confident in what you say and how you say it when you put fingers to the keyboard. Waffling on should really be reserved for weekend breakfast.
Paperback
English
Brand New
Author Biography
Tait Ischia is a copywriter, content strategist, and content experience designer from Melbourne, Australia. When he started out, he wrote radio, print, and TV ads. Now he plans, writes, and manages large website projects for big organizations with complex needs. He's worked for gigantic multinationals, small businesses, arts organizations, ad agencies, start-ups, and the government. He's also aware that most biographies tell you little about a person; this one is no exception.Jacob Zinman-Jeanes is an interaction and graphic designer, illustrator and musician currently living in Melbourne, Australia.
Table of Contents
Contents 1. YOU, THE EXPERT You don't need a copywriter . . . 3 What even is copywriting? (Part One) . . . 9 (Part Two) . . . 13 2. THE FUNDAMENTALS The right thing: strategy and voice . . . 23 For the right people: audience . . . 39 In the right way: grammar . . . 47 3. GET TO WORK Writing for the web . . . 67 How to start writing . . . 79 Developing a brief . . . 83 Checklist . . . 89 Index . . . 91
Review
"A fantastic way to up your copywriting game and grow more confident in your ability to use the right words."
--Michael Bascetta, small business owner at Worksmith "Some of the best copywriting advice I've read. A great resource and a good read, too."
--Penny Modra, The Good Copy "[A]n engaging introduction to the world of social media content creating and copyrighting."
--Reading, Writing and Riesling "[T]his is an easy to follow introduction to copywriting by an accomplished Australian author that will provide a solid foundation that may lead to a deeper exploration down the track."
--Carpe Librum
Review Quote
"Some of the best copywriting advice I've read. A great resource and a good read, too."
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