The 2011 Annual Harrods bear, Wiles, is named after former Harrods employee Charlie Wiles who was Head of Advertising in the 1920s and was responsible for the creation of several innovative campaigns.

His most famous moment was in 1929: Harrods invited prominent writers, including Bernard Shaw, H.G. Wells and Arnold Bennett, to create a piece of work to promote the store. When they refused in writing, claiming it was against their principles, Charlie Wiles published their rejection letters as full page adverts in the London and New York press, with portraits of the authors. Thanks to the stir that was caused, several exciting marketing opportunities ensued.

Bear is jointed in the neck and legs. When standing, measures 20” long. When sitting, 14” tall. Bear is in good clean condition. Tags still attached. No box included.