THE ATKINS MISSION. Atkins’ purpose is to improve global health and to help people understand that eating right is about both losing weight and becoming healthy. That’s done through the use of imagination, innovation, partnerships and commitment to science to make it easy to eat right. CRISPBREAD Deliciously crunchy crispbread with 50% less carbs. SOMETHING FOR EVERYONE. With tons of variety, you’ll stay on a low carb track while enjoying your food. From meal components to shakes, bars, drinks, there’s an Atkins product to fit your individual tastes, lifestyle needs, and nutrition goals. SAY GOODBYE TO COUNTING CALORIES WITH A LOW-CARB LIFESTYLE AND MAKE CRAVINGS A THING OF THE PAST. PUBLIC HEALTH ADVOCACY. The “Atkins Diet” started as a fad, but quickly became a counter-conventional movement that reset people’s understanding of nutrition and weight loss, and its link to health. Atkins public health advocacy has played a significant role in updating dietary guidelines, moving them from less and towards right.