THE ATKINS MISSION. Atkins’ purpose is to improve global health
and to help people understand that eating right is about both losing
weight and becoming healthy. That’s done through the use of imagination,
innovation, partnerships and commitment to science to make it easy to
eat right. CRISPBREAD Deliciously crunchy crispbread with 50% less
carbs. SOMETHING FOR EVERYONE. With tons of variety, you’ll stay on a
low carb track while enjoying your food. From meal components to shakes,
bars, drinks, there’s an Atkins product to fit your individual tastes,
lifestyle needs, and nutrition goals. SAY GOODBYE TO COUNTING CALORIES
WITH A LOW-CARB LIFESTYLE AND MAKE CRAVINGS A THING OF THE PAST. PUBLIC
HEALTH ADVOCACY. The “Atkins Diet” started as a fad, but quickly became a
counter-conventional movement that reset people’s understanding of
nutrition and weight loss, and its link to health. Atkins public health
advocacy has played a significant role in updating dietary guidelines,
moving them from less and towards right.