This 16 inch plush bear was made in 1985 and is an original Russ Berrie creation. The bear is cream in color with brown eyes and is based on the Snuggle Bear character from Lever Bros-Snuggle Fabric Softener franchise. The bear is made of synthetic fiber material and is in excellent vintage condition.

Included with the bear is a tag that indicates it is an original creation and not a licensed reproduction. This bear would make a great addition to any doll or bear collection and is sure to bring back memories of the iconic Snuggle Bear commercials from the 1980s.