Publisher Description

How can I create in-person learning that engages people? How can I build digital learning that is effective? How can I develop learning content that can be used remotely and ensure that the learning sticks? Learning Experience Design has the answers to all these questions and more.

This book is a practical guide for all learning and development (L&D) professionals. It covers everything from what learning experience design (LXD) is, the role of the L&D professional in LXD, and what the main areas to consider when designing learning are including emotion, attention, memory, engagement, enjoyment, transfer, practice and learning retention. It includes practical advice for all areas of learning design including text, graphics, audio, visual, simulations, AR/VR, question and social design. There is also essential guidance on instructional design, UX (user experience) design and how to design effective learning analytics.The final part of the book covers design thinking, blended learning and discussion of LMSs (learning management systems), LXPs (learning experience platforms) and LRSs (learning record stores). With examples, tips, case studies and advice throughout, this is an invaluable book for anyone wanting to make an impact with their learning design and ensure knowledge, skills and performance improvement.

Author Biography

Donald Clark has over 30 years' experience in online learning, simulations, virtual reality, mobile and artificial intelligence projects. He was a founding member of Epic Group plc and the Founder and CEO of Wildfire Learning. He is a frequent global speaker, blogger, advisor and researcher and is also a Visiting Professor at the University of Derby.

Table of Contents

Chapter - 01: Learning experience design;Chapter - 02: Learning experience designers;Chapter - 03: Emotion, attention and motivation;Chapter - 04: Interface design;Chapter - 05: Text and graphics;Chapter - 06: Audio for learning;Chapter - 07: Video and animation;Chapter - 08: Engagement, questions and feedback;Chapter - 09: Scenarios and simulations;Chapter - 10: VR and AR;Chapter - 11: Games and gamification;Chapter - 12: Social learning;Chapter - 13: Transfer and practice;Chapter - 14: Workflow, curation and data

Review

"Always moving things forward in learning design, here Donald takes us into new territory towards, workflow learning, AI, data and LXPs. His depth of knowledge on learning theory, along with his 35 years in designing learning experiences makes this the 'go-to' text for Learning Experience Design." * Ben Betts, CEO, Learning Pool *
"Couldn't believe the huge number of hints and tips on design. You find yourself coming across learning experiences and design tips you'd never have thought of, where his depth of knowledge on learning theory gives you faith in its authority." * John Helmer, Host, The Learning Hack *
"As video producers we spend a lot of our own learning time studying film and how it works. There's little time left to study the research about the use of video in learning - and where do you find that information? Donald is all over the latest evidence in this area, and his chapter about video in learning is probably the best resource there is for a video maker to get across the facts about where video is really effective in learning. As such, this book is invaluable." * Tom Hickmore, Creative Director, Nice Media *
"At last, a Learning Design book that is sensitive to what learners actually do and need! It sees learning as a process and not an event so includes the all-too-important design issues of performance support, moments of need and designing learning around the learner." * Bob Mosher, CEO and Chief Learning Evangelist, APPLY Synergies *

Review Quote

" Couldn't believe the huge number of hints and tips on design. You find yourself coming across learning experiences and design tips you'd never have thought of, where his depth of knowledge on learning theory gives you faith in its authority. "

Promotional "Headline"

Explains how to use emotion, attention, memory, engagement, enjoyment, transfer, practice and retention to create effective learning content and interactions

Feature

* Explains how to use emotion, attention, memory, engagement, enjoyment, transfer, practice and retention to create effective learning content and interactions; * Shows how to make evidence-based decisions when creating learning and development (L&D) content and initiatives to ensure that the learning makes a tangible difference to employees; * Includes practical examples and expert advice on how to design each aspect of learning content including audio, visual, text, graphics, simulations and both virtual and augmented reality; * Provides coverage of user experience (UX), design thinking and blended learning which can be applied to face-to-face, remote and digital learning; * Contains a jargon-busting glossary to demystify learning experience terms and acronyms

Details