Publisher Description

The K-Wave On-Screen provides an engaging and accessible exploration of the meaning of 'K-' through the lens of words and objects in K-dramas and K-films. Once a small subculture known only to South Korea's East Asian neighbours, the Korean Wave has exploded in popularity around the globe in the last decade. Its success has been fuelled by social media and the advanced technological capabilities of South Korea. With #KpopTwitter having amassed 7.8 billion tweets and with K-films receiving acclaim from major award ceremonies, the K-wave is now a global cultural phenomenon. This book touches on globally popular productions, such as Parasite (2019), Squid Game (2021), Pachinko (2022), SKY Castle (2018), and Kim Ji-young: Born 1982 (2019) to highlight that K- has departed from the traditional meaning of 'Korean-ness' to become a new, globally-informed, and hybrid entity.This book will be of interest to students in East Asian studies, and those engaged with Korean language learning. The book will also appeal to those interested in Korean culture and media.

Author Biography

Jieun Kiaer is the Young Bin Min-Korea Foundation Professor of Korean Linguistics at the Faculty of Asian and Middle Eastern Studies, and Senior Research Fellow and Dean of Degrees at Hertford College, University of Oxford.Emily Lord, MSt., is a Faculty Research Specialist at the Applied Research Laboratory for Intelligence and Security, University of Maryland.Loli Kim is a Postdoctoral Researcher on the Leverhulme Haenyeo project at the Faculty of Asian and Middle Eastern Studies, University of Oxford.

Table of Contents

List of Figures List of TablesAcknowledgementsPrelimsChapter 1. Defining K- De-Westernised and de-colonised discourses Agency of K-fandom A birds-eye view of the K-Wave The stats Why the K-Wave on screen through words and objects? Chapter 2. Squid Game Training Suit Mask Korean neighbourhood Dalgona Ddakji Hibiscus flower Loan-shark's ontract Side dishes Spoon "We are kkanbu" "I ate steak already with my stepdad" Oppa, hyeong, sajangnim Chapter 3. Parasite Banjiha Neighbourhood 'Temple of excrement' and sleeping mat Window From low to high – from poor to rich Entrance Neighbourhood Entrance House with a garden Bath, bed, and art Staircase A housewife's hanbok Ramdon Fruit University certificate Scholar's Rock Chapter 4. SKY CastleUniversity exam English Parental capitol College coordinator Chapter 5. Mr Sunshine Suits, kimono, or hanbok? Jangot, palanquins, and neo-Confucian womanhoodHair Newspapers Jemulpo harbor Candy Chapter 6. Pachinko Colonisation Scar Pachinko machine White White rice White hanbok Suit, kimono, or hanbok? Television VHS was all we had! Then streaming opened everything up! Landscape The sea The fish market Eomma's house Chapter 7. Kim Ji-young: Born 1982 Contemporary Korean womanhood and K- #MeToo Female voices Women should work without rest except when eating Apron Peeling fruit Chapter 8. Kingdom Opening scene Dragon Glutenous rice in the mouth Three ties Gat Feather Hairpins and hairpieces Beef pancakes Clown Sources Index

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