Publisher Description

Since the 1980s, tattooing has emerged anew in the USA as a widely appealing cultural, artistic and social form. In this text, Margo DeMello explains how elite tattooists, magazine editors and leaders of tattoo organizations have downplayed the working-class roots of tattooing in order to make it more palatable for middle-class consumption. She shows how a completely new set of meanings derived primarily from non-Western cultures has been created to give tattoos an exotic, primitive flavour. The text uses community publications, tattoo conventions, articles in popular magazines, and DeMello's numerous interviews to illustrate the interplay between class, culture and history that have orchestrated a shift from traditional Americana and biker tattoos to new forms using Celtic, tribal and Japanese images. After describing how the tattoo has moved from a mark of patriotism or rebellion to a symbol of exploration and status, the author returns to the predominantly middle-class movement that celebrates its skin art as spiritual, poetic and self-empowering.Recognizing that the term "community" cannot capture the variations and class conflict that continue to thrive within the larger tattoo culture, DeMello finds in the discourse of tattooed people and their artists a new and particular sense of community and explores the unexpected relationship between this discourse and that of other social movements.

Notes

An ethnography of the tattoo community, tracing the practice's transformation from a mostly male, working-class phenomenon to one adapted and propagated by a more middle-class movement in the period from the 1970s to now

Back Cover

"A fascinating book bursting with penetrating description. DeMello makes a very useful contribution to the literature on these increasingly salient voluntary communities of passion, interest, and identity."-Gayle Rubin

Author Biography

Margo DeMello is a nonprofit fundraiser. She has taught at San Francisco State University, Sacramento City College, and the University of California, Davis.

Table of Contents

Preface
Acknowledgments
1. Finding Community
Shops, Conventions, Magazines, and Cyberspace
2. Cultural Roots
The History of Tattooing in the West
3. Appropriation and Transformation
The Origins of the Renaissance
4. Discourse and Differentiation
Media Representation and Tattoo Organizations
5. The Creation of Meaning I
The New Text
6. The Creation of Meaning II
The Tattoo Narratives
Conclusion: The Future of a Movement
Notes
Bibliography
Index

Review

"A respectful look at an aspect of pop culture not normally treated in such un-sensational terms." Kirkus Review "Although academic, this book has much to recommend it for general collections ... DeMello's major interest is in describing the new community of tattooed people, both men and women, for whom new meanings are being forged from the meeting of skin and ink." Booklist "DeMello presents an anthropological study of tattooing and tattoo communities in North America. Both a researcher and a "tattooed person" who is married to a tattooist, she describes the rigid hierarchies within tattoo communities and engages in a broader analysis of tattoos as socio-economic indicators... An interesting, authentic account of tattoo communities." Library Journal "A fascinating book bursting with penetrating description. DeMello makes a very useful contribution to the literature on these increasingly salient voluntary communities of passion, interest, and identity." Gayle Rubin "The histories of tattoo traditions presented in this book are fascinating and rich. DeMello has many insights into tattoos' complexity of meaning, brought out in precise ethnographic and historical fashion."--Kathleen Stewart, author of A Space on the Side of the Road: Cultural Poetics in an "Other" America

Promotional

An ethnography of the tattoo community, tracing the practice's transformation from a mostly male, working-class phenomenon to one adapted and propagated by a more middle-class movement in the period from the 1970s to now

Review Quote

"The histories of tattoo traditions presented in this book are fascinating and rich. DeMello has many insights into tattoos' complexity of meaning, brought out in precise ethnographic and historical fashion."-Kathleen Stewart, author of A Space on the Side of the Road: Cultural Poetics in an "Other" America

Promotional "Headline"

An ethnography of the tattoo community, tracing the practice's transformation from a mostly male, working-class phenomenon to one adapted and propagated by a more middle-class movement in the period from the 1970s to now

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