Back Cover

"Dave's book is a step-by-step guide to commercial success in innovation that every engineer and entrepreneur can understand. I'm putting a copy in the hands of every new engineer I meet, knowing I've improved their chances of success a hundred-fold." --OREN KLAFF Investment Banker, Managing Director, Intersection Capital Best-selling author of Pitch Anything and Flip the Script "Ferrera's unique approach to innovation as a team sport captures the nuances that keep American innovators ahead of the curve." --PETER GLUCK IP Strategist and Patent Attorney "I have been a lifelong entrepreneur and have coached hundreds of CEOs from start-up to exit. Dave's book should be required reading for anyone who runs a company. Dave is a guy who has been there and done that many times successfully and delivers his lessons in a fun and easy-to-read book with relatable stories. Loved it!" --JERRY ROLLINS CEO/Chairman Sage Executive Group, LLC

Author Biography

DAVE FERRERA is a general partner of Treadstone Holdings LLC, a venture studio based in Orange County, California, that directs its investments into diagnostic and interventional radiology technologies. Dave began his career as part of the team that invented the very first treatment for ischemic stroke and has been innovating new products and building and selling companies ever since. Dave's background in athletics has allowed him to develop a unique approach to innovation that produces successful teams and wins markets. Dave lives in Orange County, California, with his three children, his life partner, Kim, and two very unruly King Charles Spaniel puppies.

Table of Contents

Innovation Is a Team Sport Find the Right Solution for the Right Problem Own the Solution Build It, and They Will Come Every Success Is Built on Failure How the Money Moves: Fundraising Essentials for Fledgling Entrepreneurs Assemble a Winning Team Planning and Executing a Limited Market Release The Xtreme Stress Management Guide for Entrepreneurs and Innovators The Blue Marble

Review

"Dave's book is a step-by-step guide to commercial success in innovation that every engineer and entrepreneur can understand. I'm putting a copy in the hands of every new engineer I meet, knowing I've improved their chances of success a hundred-fold." --OREN KLAFF, Investment Banker, Managing Director, Intersection Capital Best-selling author of Pitch Anything and Flip the Script
"Ferrera's unique approach to innovation as a team sport captures the nuances that keep American innovators ahead of the curve." --PETER GLUCKIP Strategist and Patent Attorney
"I have been a lifelong entrepreneur and have coached hundreds of CEOs from start-up to exit. Dave's book should be required reading for anyone who runs a company. Dave is a guy who has been there and done that many times successfully and delivers his lessons in a fun and easy-to-read book with relatable stories. Loved it!" --JERRY ROLLINSCEO/Chairman Sage Executive Group, LLC

Review Quote

"I have been a lifelong entrepreneur and have coached hundreds of CEOs from start-up to exit. Dave's book should be required reading for anyone who runs a company. Dave is a guy who has been there and done that many times successfully and delivers his lessons in a fun and easy-to-read book with relatable stories. Loved it!" --JERRY ROLLINSCEO/Chairman Sage Executive Group, LLC

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