Author Biography

Richard Kirshenbaum (b. 1962) is one of the most exciting personalities in New York City advertising. With partner Jonathan Bond, he founded the Kirshenbaum Bond + Partners agency, which pioneered such innovative marketing concepts as the pop-up store, sidewalk advertising, and other forms of high-visibility guerilla marketing.

Kirshenbaum has lectured at Harvard Business School, appeared on Crain's "40 under Forty" list, sat on the board of directors of the One Club for Art & Copy, and been named #2 on a list of top 100 entrepreneurs of the United States. His other books include Under the Radar, cowritten with Bond, and Closing the Deal, a book on relationships that has been translated into nine languages. An accomplished playwright, his work has been produced by David Mamet's Atlantic Theater Company. He currently writes for Us Weekly, contributing to its regular "Fashion Police" feature.

Table of Contents

PrologueTHE COMPETITIVE LANDSCAPEChapter One: My Long G'Island Accent   ..p.6Chapter Two: Boy Friday Becomes Ad Boy...p.23THE STRATEGYChapter Three: Big Dreams, Big Personalities and Andy Warhol.p.33THE PITCHChapter Four: Our First Real Office, Solid Gold.p.48Chapter Five: My Most Un-Favorite Yearp.63Chapter Six: I Almost Did It My Way..p.76Chapter Seven: Expect the Unexpected.p.88Chapter Eight: Adland...p.103THE CAMPAIGNChapter Nine: Go West, Young Man..p.110Chapter Ten: If You Can Make It Here, Buy Prozac!.............p.133Chapter Eleven: The Best Stuff Doesn't Get Any Betterp.147Chapter Twelve: The Most Fun You Can Have with Your Clothes On.p. 162Chapter Thirteen: Ice, Ice, Baby.p.185Chapter Fourteen: In the Name of Love..p. 196BRAND EXTENSIONChapter Fifteen: Innovation Tastes Great..p.205Chapter Sixteen: When You Have a Great Idea- Bottle It!.......p.219Chapter Seventeen: If It's Going to Happen, It's Going to Happen in New Yorkp. 225Chapter Eighteen: Pass the Torch...p. 230Epilogue

Review

"A shimmering piece of work, in which the flash illuminates the creative act." —Kirkus Reviews

"With Madboy, Richie Kirshenbaum puts it all together in one great book on advertising. How it should be done. How he did it. And isn't it great fun." —Jerry Della Femina

"Madboy is the tell-all story of the modern ad world, crammed full of humor, wit, revealing anecdotes, and accurate portrayals of advertising's most colorful characters. Richard
Kirshenbaum is Long G'Island's Don Draper. I am going to get around to reading the parts of the book I'm not in real soon." —James Patterson

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Richard Kirshenbaum is one of the most exciting personalities in New York City advertising.

Review Quote

"A shimmering piece of work, in which the flash illuminates the creative act." - Kirkus Reviews "With Madboy , Richie Kirshenbaum puts it all together in one great book on advertising. How it should be done. How he did it. And isn't it great fun." -Jerry Della Femina "Madboy is the tell-all story of the modern ad world, crammed full of humor, wit, revealing anecdotes, and accurate portrayals of advertising's most colorful characters. Richard

Promotional "Headline"

A thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to today.

Description for Sales People

Richard Kirshenbaum is one of the most exciting personalities in New York City advertising .

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