This vintage Sugar Bear plush toy is a must-have for any serious collector of advertising memorabilia. The beloved character from the Golden Crisp Cereal campaign is made of high-quality materials and features a striking brown color. This original, one-of-a-kind item is sure to be the centerpiece of any collection.

The plush toy is in great shape, with no signs of wear and tear. It is perfect for both display and play. Add this piece of advertising history to your collection today!