ORIGINALLY A COVER FOR THE PARTY MAGAZINE THIS GREAT ART DECO STYLE COMMERCIAL ART PRINT BY HOLMGREN IS HALLOWEEN EERY AT IT'S BEST. THE EVIL LOOKING WITCH IS JUST ABOUT TO GRAB ALL THE GOODIES ON THE PARTY TABLE. SHE LOOKS A LOT LIKE THE WICKED WITCH FROM WIZARD OF OZ MOVIE FAME -- THIS POSTER PRINT IS JUST PERFECT FOR YOU UPCOMING SCARY HALLOWEEN PARTY DISPLAY. -- BRIGHT AND COLORFUL

PLEASE SEE PHOTO FOR DETAILS AND CONDITION OF THIS NEW POSTER

SIZE OF POSTER PRINT - 12 X 18 INCHES

DATE OF ORIGINAL PRINT, POSTER OR ADVERT - 1930's

At PosterPrint Shop we look for rare & unusual ITEMS OF commercial graphics from throughout the world.

The PosterPrints are printed on high quality 48 # acid free PREMIUM GLOSSY PHOTO PAPER (to insure high depth ink holding and wrinkle free product)

Most of the PosterPrints have APPROX 1/4" border MARGINS for framing, to use in framing without matting.

MOST POSTERPRINTS HAVE IMAGE SIZE OF 11.5 X 17.5.

As decorative art these PosterPrints give you - the buyer - an opportunity to purchase and enjoy fine graphics (which in most cases are rare in original form) in a size and price range to fit most all.

As graphic collectors ourselves, we take great pride in doing the best job we can to preserve and extend the wonderful historic graphics of the past.

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DESCRIPTION OF ITEM: additional information:

ARTIST - Holmgren, John R. was born on November 28, 1897 in Saint Paul, Minnesota, United States. Son of John Peter and Selma (Persson) Holmgren.

Educated The Art Institute of Chicago of Saint Paul, 1914-1915, Columbia University, 1920-1921, Art Students League (New York), 1919-1921, studied in Europe and North. Africa trip, 1921-1922.

With Art Service, Saint Paul, 1916-1918, with advisory agencies in New York and Montreal, 1919-1921. Free lance since 1923 (1932 spent in Sweden with Swedish magazine syndicate). Illustrations and magazine covers.

Advertising artist, illustrator.

R. John Holmgren (1897- 1963) American Illustrator and Artist. Born in St. Paul, Minnesota, he attended the St. Paul Art Institute. He moved to NYC in 1919 and attended Columbia University and the Art Students League. He married Emilie Pope in 1923, and she worked as his model for many of the illustrations and art that he did for the next 30 years. 

In 1941, Holmgren was elected as the president of Society of Illustrators, after Harold Von Schmidt and served until 1944. As a Society member during World War II, he participated in its massive poster campaigns, and created the "Loose Talk Can Cost Lives," a poster in which a man resembling Hitler reading a newspaper with the headline War Moves and with a big ear is listening to a serviceman, bragging about his mission to girlfriend.

Holmgren's artwork was quite detailed with a mixture of classic Art Deco, 1920s flapper, and Japonisme. He did covers and illustration for most of the major magazines of the day including Life, Judge, Cosmopolitan, Redbook, Colliers, American, Ladies Home Journal, McCall’s, Readers Digest, Saturday Evening Post, This Week, and many major newspapers.

His advertising clients included Ford, Chevrolet, Maxwell House Coffee, American Airlines, Pacific Mills, Fleischman’s Yeast, Fleischman’s Castoria, Webster Cigars, International Sterling, Revere Copper & Brass, Celanese Corporation of America, American Express, the Cunard Lines and White Rock Sparkling Water series featuring Psyche, the popular water nymph.

Mr. Holmgren was a very popular and well known illustrator in his day. Walt Reed in the book, The Illustrator in America, 1860-2000 notes: "His illustrations appeared in most of the national magazines and for many advertisers, including Chervrolet, Ford, Alcoa, White Rock and Cunard Lines. A long time member of the Society of Illustrators, Holmgren was its president from 1941 to 1944."

Halloween or Hallowe'en (less commonly known as Allhalloween, All Hallows' Eve, or All Saints' Eve) is a celebration observed in many countries on 31 October, the eve of the Western Christian feast of All Saints' Day. It begins the observance of Allhallowtide, the time in the liturgical year dedicated to remembering the dead, including saints (hallows), martyrs, and all the faithful departed.

One theory holds that many Halloween traditions were influenced by Celtic harvest festivals, particularly the Gaelic festival Samhain, which are believed to have pagan roots. Some go further and suggest that Samhain may have been Christianized as All Hallow's Day, along with its eve, by the early Church. Other academics believe Halloween began solely as a Christian holiday, being the vigil of All Hallow's Day. Celebrated in Ireland and Scotland for centuries, Irish and Scottish immigrants took many Halloween customs to North America in the 19th century, and then through American influence Halloween had spread to other countries by the late 20th and early 21st century.

Popular Halloween activities include trick-or-treating (or the related guising and souling), attending Halloween costume parties, carving pumpkins or turnips into jack-o'-lanterns, lighting bonfires, apple bobbing, divination games, playing pranks, visiting haunted attractions, telling scary stories, and watching horror or Halloween-themed films. Some people practice the Christian religious observances of All Hallows' Eve, including attending church services and lighting candles on the graves of the dead, although it is a secular celebration for others. Some Christians historically abstained from meat on All Hallows' Eve, a tradition reflected in the eating of certain vegetarian foods on this vigil day, including apples, potato pancakes, and soul cakes.

The Art Deco style, which originated in France just before World War I, had an important impact on architecture and design in the United States in the 1920s and 1930s. The most famous examples are the skyscrapers of New York City including the Empire State Building, Chrysler Building, and Rockefeller Center. It combined modern aesthetics, fine craftsmanship and expensive materials, and became the symbol of luxury and modernity. While rarely used in residences, it was frequently used for office buildings, government buildings, train stations, movie theaters, diners and department stores. It also was frequently used in furniture, and in the design of automobiles, ocean liners, and everyday objects such as toasters and radio sets. In the late 1930s, during the Great Depression, it featured prominently in the architecture of the immense public works projects sponsored by the Works Progress Administration and the Public Works Administration, such as the Golden Gate Bridge and Hoover Dam. The style competed throughout the period with the modernist architecture, and came to an abrupt end in 1939 with the beginning of World War II. The style was rediscovered in the 1960s, and many of the original buildings have been restored and are now historical landmarks.

The Art Deco style had been born in Paris, but no buildings were permitted in that city which were higher than Notre Dame Cathedral (with the sole exception of the Eiffel Tower). As a result, the United States soon took the lead in building tall buildings. The first skyscrapers had been built in Chicago in the 1880s in the Beaux-Arts or neoclassical style. In the 1920s, New York architects used the new Art Deco style to build the Chrysler Building and the Empire State Building. The Empire State building was the tallest building in the world for forty years.

The decoration of the interior and exterior of the skyscrapers was classic Art Deco, with geometric shapes and zigzag patterns. The Chrysler Building, by William Van Alen (1928–30), updated the traditional gargoyles on Gothic cathedrals with sculptures on the building corners in the shape of Chrysler radiator ornaments.

Another major landmark of the style was the RCA Victor Building (now the General Electric Building), by John Walter Cross. It was covered from top to bottom with zig-zags and geometric patterns, and had a highly ornamental crown with geometric spires and lightning bolts of stone. The exterior featured bas-relief sculptures by Leo Friedlander and Lee Lawrie, and a mosaic by Barry Faulkner that required more than a million pieces of enamel and glass.

While the skyscraper Art Deco style was mostly used for corporate office buildings, it also became popular for government buildings, since all city offices could be contained in one building on a minimal amount of land. The city halls of Los Angeles, California and Buffalo, New York were built in the style, as well as the new capital building of the State of Louisiana.

There was no specific Art Deco style of painting in the United States, though paintings were often used as decoration, especially in government buildings and office buildings. In the 1932 the Public Works of Art Project was created to give work to artists unemployed because the Great Depression. In a year, it commissioned more than fifteen thousand works of art. It was succeeded in 1935 by the Federal Arts Project of the Works Progress Administration, or WPA. prominent American artists were commissioned by the Federal Art Project to paint murals in government buildings, hospitals, airports, schools and universities. Some the America's most famous artists, including Grant Wood, Reginald Marsh, Georgia O'Keeffe and Maxine Albro took part in the program. The celebrated Mexican painter Diego Rivera also took part in the program, painting a mural. The paintings were in a variety of styles, including regionalism, social realism, and American scenic painting.

A few murals were also commissioned for Art Deco skyscrapers, notably Rockefeller Center in New York. Two murals were commissioned for the lobby, one by John Steuart Curry and another by Diego Rivera. The owners of the building, the Rockefeller family, discovered that Rivera, a Communist, had slipped an image of Lenin into a crowd in the painting, and had it destroyed. The mural was replaced with another by the Spanish artist José Maria Sert.

The Art Deco style appeared early in the graphic arts, in the years just before World War I. It appeared in Paris in the posters and the costume designs of Léon Bakst for the Ballets Russes, and in the catalogs of the fashion designers Paul Poiret. The illustrations of Georges Barbier, and Georges Lepape and the images in the fashion magazine La Gazette du bon ton perfectly captured the elegance and sensuality of the style. In the 1920s, the look changed; the fashions stressed were more casual, sportive and daring, with the woman models usually smoking cigarettes. American fashion magazines such as Vogue, Vanity Fair and Harper's Bazaar quickly picked up the new style and popularized it in the United States. It also influenced the work of American book illustrators such as Rockwell Kent.

In the 1930s a new genre of posters appeared in the United States during the Great Depression. The Federal Art Project hired American artists to create posters to promote tourism and cultural events.

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