Vintage front-strike matchbook cover advertising for The Arrow Plating Company, Los Angeles, CA California. It's the finish that counts. Reverse side text reads: Specializing in hard chrome, cadmium, zinc, brite nickel & copper to U.S. Govt. specifications. Arrow's Duro-Black a new finish demanded by industry. Chromium for wear "It's the last thousandth of an inch that speeds production". Measures approximately 2.00" x 4.50". Matchbook is in good used condition with surface wear, soiling/stains. creases and bumped corners. No matches.