"Abercrombie & Fitch introduced A&F Quarterly as a marketing tool to express the A&F lifestyle. The Quarterly was meant to further establish the image of Abercrombie & Fitch as synonymous with sex and youth: The "neo-preppy and all-American perfection." The publication was coined a "magalog" for its purpose of serving as both a magazine and a catalog for the A&F brand. Its contents focused on entertaining, and giving advice to, the collegiate youth with an emphasis of having youthful fun and exploring sexuality.
The company collaborated with prominent figures in the fashion marketing world to produce the publication: Savas Abadsidis, Sam Shahid, and Bruce Weber. Weber had been recognized before for his male beefcake photography, and Shahid was notable for his Brooke Shields' "Nothing comes between me and my Calvins" For the Quarterly, Abadsidis served as editor-in-chief, Shahid as creative director, and Weber as exclusive photographer." (from wikipedia)