THIS IS A THE DISNEY CHANNEL LOGO Fabric PATCH in White & Blue & Silver featuring a Modern MICKEY MOUSE Design
Disney Channel (also known as The Disney Channel and Disney) is a American basic cable and satellite television network, owned by Walt Disney Television, a division of Disney Media Networks.
The channel headquarters is located on West Alameda Ave. in Burbank, California. Disney Channel Worldwide is a global portfolio of 118 kid-driven, family-inclusive entertainment channels and/or channel feeds available in over 164 countries and 34 languages.
The platform brands include the main Disney Channel, Disney Junior, and Disney XD.
In 1983, Walt Disney Productions announced its launch of the family-oriented cable channel.
The Disney Channel launched nationally on April 18, 1983 at 7am ET with the TV characters and spectators counting down the seconds to launch and culminating with Mickey Mouse pulling the switch, launching the network in a special televised ceremony.
Afterwards, the first ever series premiere on the Disney Channel's broadcast debut was "Good Morning, Mickey!".
The channel's programming during its run as a premium channel, carrying through to its transition to a basic cable channel, targeted children and teenagers during the daytime, families during primetime, and adults at night.
At the time of its launch, Disney Channel was a premium channel that aired for 16 hours a day, from 7 a.m.-11 p.m. ET/PT (6 a.m.-10 p.m. CT, 8 a.m.-midnight MT).
During its first full year, the channel was available to more than 532,000 subscribers in the U.S.
In April 1984, the channel extended its programming day to 18 hours a day by adding two hours to its late night schedule (7 a.m.-1 a.m. ET/PT, 6 a.m.-midnight CT, 8 a.m.-2 a.m. MT).
In the May 2010 Nielsen ratings, Disney Channel ranked No.1 for the 63rd consecutive month in the Kids 6–11 demographic and for the 62nd straight month among Tweens 9–14.
Disney Channel is ranked as the second most watched cable channel among total viewers during primetime, behind USA Network in first place with an average of 2.8 million people.
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