Beat the heat with this cooling towel, which provides instant cooling relief while exercising or relaxing on a hot day. Made from a hyper-evaporative material that retains water while remaining dry to the touch. The towel becomes considerably cooler than the outside air when wet. Cools for 1-2 hours depending on conditions. Re-wet the towel in hot or cold water and wring it out. Within minutes, it's cool again. It's also larger and less expensive than other similar brands . Perfect for all sports, exercising, yard work, hiking, golf and any other activity when it's hot.