WELLA KOLESTON PERFECT ME+ VARIOUS SHADES 60ML FREE POST NEWWella has developed their purest colour, utilising ME+ technology that delivers a pure, balanced colour, with customers up to 60 times less likely to develop a new allergy to Wella’s new hair colour range. After intensive testing the new Koleston Perfect range provides a natural depth and shine; while causing less hair damage than traditional tints. With a simple 1:1 mixing ratio, proven 100% grey coverage and up to 5 levels of lift! While ME+ technology massively reduces the risk of developing an allergic reaction to these colours, it is not for use by people allergic to hair colourants. Wella has developed a high-quality tint, that delivers vibrant colours and total coverage!

THE PUREST COLOUR EVER WITH ME+ TECHNOLOGY • Pure, balanced colour results with natural depth and shine • ME+, up to 60x less likely to develop a new allergy to hair color* • Less hair damage colour after colour** • Simple 1:1 mixing ratio • Up to 100% grey coverage • Up to 5 levels of lift * FOR PEOPLE NOT ALLERGIC TO HAIR COLOURANTS Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an Allergy Alert Test 48h before each colouration. Strictly follow safety instructions and consult www.wella.com/kolestonperfect. If you have ever experienced an allergic reaction to hair colourants, you should not colour. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand. ** Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology.