• Product Description Pro:voke Touch of Silver Twice A Week Brightening Shampoo 150ml colour correcting shampoo, works to neutralise yellow tones, adding vibrancy and depth to bring a new lease of life to dull lifeless hair Ingredients Aqua Sodium Laureth Sulfate Sodium Coco-Glucoside Tartrate Disodium Cocoamphodiacetate PEG-7 Glyceryl Cocoate Glycol Distearate Laureth-4 Cocamidopropyl Betaine Coco-Glucoside Glyceryl Oleate Polyquaternium-10 Propylene Glycol PEG-55 Propylene Glycol Oleate Carbomer Benzophenone-4 Salicylic Acid Laureth-2 Disodium EDTA Sodium Benzoate Sodium Chloride Formic Acid Parfum Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde Butylphenyl Methylpropional Linalool Acid Violet 43 HC Blue No. 2 Directions See product for details Safety Warning For external use only.Avoid direct contact with eyes. In case of eye contact, rinse immediately with water. Cosmetic use only. Store below 30 degrees Celsius.

Product Details

• Brightening shampoo works on the basic principal of colour theory
• Purple is the opposite of yellow and orange on the colour wheel. Therefore, in theory by applying purple to yellow brassy tones, they should neutralise and vanish
• We added in a super salon strength purple pigment, combined with other brightening ingredients