Scheda del Libro

Autore: Martin Lambie-Nairn

Titolo: Brand Identity for Television: With Knobs On

Editore: Phaidon

Anno: 1997 (I Edizione)

Copertina: Rigida con sovracoperta

Illustrazioni: Fotografie e disegni a colori

Pagine: 240

Stato di conservazione: Come Nuovo

Contenuto: Martin Lambie-Nairn is one of the world's leading authorities on television brand identity. In this book he provides a fascinating personal insight into designing for the television industry, going behind the scenes to show how certain identities, symbols and sequences were achieved.

Lambie-Nairn's narrative is laced with rich experience. He entered the world of commercial television in the swinging, money-spinning Sixties, pioneered new graphic presentation techniques in current affairs broadcasting in the Seventies, and in the Eighties produced a revolutionary computer-animated identity for Channel 4, which was to have a profound impact on television graphic design worldwide.

In the Nineties he has gone on to reposition BBC1 and BBC2, winning a host of design awards in the process, and has spread his activities to work for television stations in Europe, Scandinavia, New Zealand and the United States. His account is punctuated by 'voices-off' from clients and characters from the television industry, including Bernard Lodge, Alan Jeapes, Pam Masters, Jeremy Isaacs and Alan Yentob, each of whom offers insights into the development of key projects.

In the concluding chapter Lambie-Nairn describes his methods of developing and communicating brand image to target audiences, of finding common ground and building the successful screen relationships that permeate our lives.

In his introduction, editor Jeremy Myerson, Professor of Contemporary Design, De Montford University, outlines Lambie-Nairn's contribution to international design and communication, as a 'creative pioneer' redefining 'the landscape of television brand identity through the sheer resonance of his ideas' and explains the far-reaching effects of his innovative work.

This is a book which will appeal to everyone in the design, advertising and television industries - professional and student alike - who wants to know what it takes to create memorable brand identities in the fast-expanding world of television.