This professional permanent gel hair dye mixes smooth for easy application and consistent, predictable color results. It's time tested formula features deep conditioning Liquifuse technology which saturates the hair with vibrant, long-lasting color. Exceptionally fade resistant, a new floral scent and up to 2 re-touch up applications per tube.

Features:

• Permanent-gel hair color
• Liquidfuse, deep conditioning technology
• Long-lasting, Malibu blonde color
• Consistent, predicable results
• Very fade resistant
• New floral scent
• Excellent grey coverage
• True to tone color
• Mixes smooth for easy application
• Produces the color you want & expect
• Works with the most resistant hair textures