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VINTAGE BOOKLET
DISTRIBUTED BY HERTER'S OUTDOORSWORLD
WASECA MINNESOTA
c.1960
GEORGE LEONARD HERTER
THE ONLY WAY TO PROFESSIONALLY FILLET AND CLEAN FISH
AND TRUE FRENCH FRY FISH
PAPERBACK / STAPLE BINDING
USED w MILD WEAR
SMALL TEAR TO COVER
NAME PRINTED ON COVER
INCLUDES TONS OF RECIPES LIKE
HOW TO PREPARE FRESH WATER SHRIMP
CRAYFISH
KEEPING TAKE HOME FISH IN CAMP FOR LONG PERIODS
HOW TO CLEAN TURTLE
WINTER FISHING
SHARPENING YOUR KNIFE
INDIAN METHOD OF COOKING SMALL FISH
PICKLING FISH
BEEF GREASE IN TH EFRENCH FRY POT
FISH MARIE ANTOINETTE
MOHAWK METHOD OF CATCHING BLUEGILL CRAPPIES IN THE WINTER
PARTS OF THE FISH CARCASS
HOW TO SCALE
FULL OF SEPIA TONE IMAGE
REAL BLACK AND WHITE PHOTOS DISPLAYING METHODS
SOME 20+ PAGES
DISTRIBUTED BY HERTER'S OUTDOORSWORLD
WASECA MINNESOTA
c.1960
GEORGE LEONARD HERTER
THE ONLY WAY TO PROFESSIONALLY FILLET AND CLEAN FISH
AND TRUE FRENCH FRY FISH
PAPERBACK / STAPLE BINDING
USED w MILD WEAR
SMALL TEAR TO COVER
NAME PRINTED ON COVER
INCLUDES TONS OF RECIPES LIKE
HOW TO PREPARE FRESH WATER SHRIMP
CRAYFISH
KEEPING TAKE HOME FISH IN CAMP FOR LONG PERIODS
HOW TO CLEAN TURTLE
WINTER FISHING
SHARPENING YOUR KNIFE
INDIAN METHOD OF COOKING SMALL FISH
PICKLING FISH
BEEF GREASE IN TH EFRENCH FRY POT
FISH MARIE ANTOINETTE
MOHAWK METHOD OF CATCHING BLUEGILL CRAPPIES IN THE WINTER
PARTS OF THE FISH CARCASS
HOW TO SCALE
FULL OF SEPIA TONE IMAGE
REAL BLACK AND WHITE PHOTOS DISPLAYING METHODS
SOME 20+ PAGES
FYI
--------------------------------------------
George Leonard Herter (died 1994) of Waseca, Minnesota was the heir to the Herter's outdoor goods business and an author. His best known books are the Bull Cook and Authentic Historical Recipes and Practices series (published in 3 volumes), which have a cult following today.
In 1937 Herter took his father's dry goods store and turned it into a mail order outdoor goods business, selling hunting and fishing items through a catalog. He later opened retail outlet stores which pioneered the style of outdoor goods stores now used by Cabela's and Bass Pro Shops. The company went bankrupt in 1981.
He is best known for his books, which were self-published and sold through his stores. The New York Times describes the Bull Cook series as his "magnum opus", "a wild mix of recipes, unsourced claims and unhinged philosophy that went through at least 15 editions between 1960 and 1970."
How to Get Out of the Rat Race and Live On $10 a Month, despite its title, is an encyclopedic 656-page collection of outdoor and survival skills.
The Bull Cook series and How to Get Out of the Rat Race are credited as co-written by George Leonard Herter and his wife, Berthe E. Herter.
History
Boosting Minnesota's image with outdoorsmen worldwide
"Anybody know of a mail-order company called Herter's?" Thus begins a query to the Kountrylife.com website. The writer continues, "They sold gear for hunters, guides, trappers, etc. I bought a skinning knife from them some 40 years ago, still have it, and it's a good one. I can't remember now if they were in the USA or Canada. Like to get a catalogue if they are still around." Many people responded to this query, including other owners of Herter's gear, a former Herter's employee, and several people who directed the writer to Cabela's website, which features products with a Herter's label.
Like many other long-gone stores, Herter's, Inc., a sporting-goods store once located in Waseca, Minnesota, lives on through its products. But the quantity of goods still in use is only one indicator of Herter's influence on Minnesotans and on the sporting-goods industry. Nominator Doug Lodermeier explains: "What singular experience has affected Minnesota sportsmen more than any other from both a cultural and a business perspective? Standing in the showroom of Herter's, Inc., of Waseca.
"This Minnesota institution (and the worldwide catalog that promoted it) changed hunting and fishing in the state in three dramatic ways: It caused an explosion in the popularity of these activities by making them even more attractive and accessible. It put Minnesota on the map as a sportsmen's paradise. And it dramatically changed the economics of retail throughout the state.
"Whether you were ten or one hundred, a pilgrimage to Herter's captured every sportsman's imagination through the latter half of the twentieth century. You'd step through the doors to find every hunting and fishing item known to man under one roof. Though we take this concept for granted now (thanks to Cabela's, not to mention Wal-Mart), it was absolutely revolutionary in the mid-1930s.
"Of course, it wasn't just the showroom. Herter's catalogs reached nearly every corner of the globe--peddling not only a massive array of products, but subconsciously promoting Minnesota as the hub of sportsmen's knowledge and innovation. (Would that famous Time magazine cover with Wendell Anderson have happened without Herter's? I doubt it.)
"Herter's is not without controversy. While sportsmen firmly approved of its innovative approach to retail, the existing 'Mom and Pop' shops did not. Like all big-box retailers, Herter's was the beginning of a model that is still being perfected today and has caused a rapid decline in smaller, family-owned stores.
"To put it plainly, hunting and fishing has always defined Minnesota, and today, every Minnesotan knows Cabela's. What they don't know is that Cabela's wouldn't exist without Herter's."
-----------------------
Recreational fishing, also called sport fishing, is fishing for pleasure or competition. It can be contrasted with commercial fishing, which is fishing for profit, or subsistence fishing, which is fishing for survival.
The most common form of recreational fishing is done with a rod, reel, line, hooks and any one of a wide range of baits. Other devices, commonly referred to as terminal tackle, are also used to affect or complement the presentation of the bait to the targeted fish. Some examples of terminal tackle include weights, floats, and swivels. Lures are frequently used in place of bait. Some hobbyists make handmade tackle themselves, including plastic lures and artificial flies. The practice of catching or attempting to catch fish with a hook is known as angling. When angling, it is sometimes expected or required that the fish be released.
Big-game fishing is fishing from boats to catch large open-water species such as tuna, sharks and marlin. Noodling and trout tickling are also recreational activities. One method of growing popularity is kayak fishing. Kayak fisherman fish from sea kayaks in an attempt to level the playing field with fish and to further challenge their abilities. Kayaks are stealthy and allow anglers to reach areas not fishable from land or by conventional boat. Sport fishing is dominated by men, although women also participate in the sport.
The earliest English essay on recreational fishing was published in 1496, shortly after the invention of the printing press. The authorship of this was attributed to Dame Juliana Berners, the prioress of the Benedictine Sopwell Nunnery. The essay was titled Treatyse of Fysshynge wyth an Angle, and was published in the second Boke of St Albans, a treatise on hawking, hunting and heraldry. These were major interests of the nobility, and the publisher, Wynkyn de Worde, was concerned that the book should be kept from those who were not gentlemen, since their immoderation in angling might "utterly destroye it".
During the 16th century the work was much read, and was reprinted many times. Treatyse includes detailed information on fishing waters, the construction of rods and lines, and the use of natural baits and artificial flies. It also includes modern concerns about conservation and angler etiquette.
Recreational fishing for sport or leisure gained popularity during the 16th and 17th centuries, and coincides with the publication of Izaak Walton's The Compleat Angler, or Contemplative Man's Recreation in 1653. This book is the definitive work that champions the position of the angler who loves fishing for the sake of fishing.
More than 300 editions of The Compleat Angler have been published. The pastoral discourse is enriched with country fishing folklore, songs and poems, recipes and anecdotes, moral meditations and quotes from classic literature. The central character, Piscator, champions the art of angling, but also tranquilly relishes the pleasures of friendship, verse and song, good food and drink.
The early evolution of fishing as recreation is not clear. For example, there is anecdotal evidence for fly fishing in Japan as early as the ninth century BCE, and in Europe Claudius Aelianus (175–235 CE) describes fly fishing in his work On the Nature of Animals, as "a Macedonian way of catching fish... They fasten red (crimson red) wool round a hook, and fix on to the wool two feathers which grow under a cock’s wattles, and which in colour are like wax. Their rod is six feet long, and their line is the same length. Then they throw their snare, and the fish, attracted and maddened by the colour, comes straight at it..."
But for the early Japanese and Macedonians, fly fishing was likely to have been a means of survival, rather than recreation. It is possible that antecedents of recreational fly fishing arrived in England with the Norman conquest of 1066. Although the point in history where fishing could first be said to be recreational is not clear, it is clear that recreational fishing had fully arrived with the publication of The Compleat Angler.
In 1937 Herter took his father's dry goods store and turned it into a mail order outdoor goods business, selling hunting and fishing items through a catalog. He later opened retail outlet stores which pioneered the style of outdoor goods stores now used by Cabela's and Bass Pro Shops. The company went bankrupt in 1981.
He is best known for his books, which were self-published and sold through his stores. The New York Times describes the Bull Cook series as his "magnum opus", "a wild mix of recipes, unsourced claims and unhinged philosophy that went through at least 15 editions between 1960 and 1970."
How to Get Out of the Rat Race and Live On $10 a Month, despite its title, is an encyclopedic 656-page collection of outdoor and survival skills.
The Bull Cook series and How to Get Out of the Rat Race are credited as co-written by George Leonard Herter and his wife, Berthe E. Herter.
History
Boosting Minnesota's image with outdoorsmen worldwide
"Anybody know of a mail-order company called Herter's?" Thus begins a query to the Kountrylife.com website. The writer continues, "They sold gear for hunters, guides, trappers, etc. I bought a skinning knife from them some 40 years ago, still have it, and it's a good one. I can't remember now if they were in the USA or Canada. Like to get a catalogue if they are still around." Many people responded to this query, including other owners of Herter's gear, a former Herter's employee, and several people who directed the writer to Cabela's website, which features products with a Herter's label.
Like many other long-gone stores, Herter's, Inc., a sporting-goods store once located in Waseca, Minnesota, lives on through its products. But the quantity of goods still in use is only one indicator of Herter's influence on Minnesotans and on the sporting-goods industry. Nominator Doug Lodermeier explains: "What singular experience has affected Minnesota sportsmen more than any other from both a cultural and a business perspective? Standing in the showroom of Herter's, Inc., of Waseca.
"This Minnesota institution (and the worldwide catalog that promoted it) changed hunting and fishing in the state in three dramatic ways: It caused an explosion in the popularity of these activities by making them even more attractive and accessible. It put Minnesota on the map as a sportsmen's paradise. And it dramatically changed the economics of retail throughout the state.
"Whether you were ten or one hundred, a pilgrimage to Herter's captured every sportsman's imagination through the latter half of the twentieth century. You'd step through the doors to find every hunting and fishing item known to man under one roof. Though we take this concept for granted now (thanks to Cabela's, not to mention Wal-Mart), it was absolutely revolutionary in the mid-1930s.
"Of course, it wasn't just the showroom. Herter's catalogs reached nearly every corner of the globe--peddling not only a massive array of products, but subconsciously promoting Minnesota as the hub of sportsmen's knowledge and innovation. (Would that famous Time magazine cover with Wendell Anderson have happened without Herter's? I doubt it.)
"Herter's is not without controversy. While sportsmen firmly approved of its innovative approach to retail, the existing 'Mom and Pop' shops did not. Like all big-box retailers, Herter's was the beginning of a model that is still being perfected today and has caused a rapid decline in smaller, family-owned stores.
"To put it plainly, hunting and fishing has always defined Minnesota, and today, every Minnesotan knows Cabela's. What they don't know is that Cabela's wouldn't exist without Herter's."
-----------------------
Recreational fishing, also called sport fishing, is fishing for pleasure or competition. It can be contrasted with commercial fishing, which is fishing for profit, or subsistence fishing, which is fishing for survival.
The most common form of recreational fishing is done with a rod, reel, line, hooks and any one of a wide range of baits. Other devices, commonly referred to as terminal tackle, are also used to affect or complement the presentation of the bait to the targeted fish. Some examples of terminal tackle include weights, floats, and swivels. Lures are frequently used in place of bait. Some hobbyists make handmade tackle themselves, including plastic lures and artificial flies. The practice of catching or attempting to catch fish with a hook is known as angling. When angling, it is sometimes expected or required that the fish be released.
Big-game fishing is fishing from boats to catch large open-water species such as tuna, sharks and marlin. Noodling and trout tickling are also recreational activities. One method of growing popularity is kayak fishing. Kayak fisherman fish from sea kayaks in an attempt to level the playing field with fish and to further challenge their abilities. Kayaks are stealthy and allow anglers to reach areas not fishable from land or by conventional boat. Sport fishing is dominated by men, although women also participate in the sport.
The earliest English essay on recreational fishing was published in 1496, shortly after the invention of the printing press. The authorship of this was attributed to Dame Juliana Berners, the prioress of the Benedictine Sopwell Nunnery. The essay was titled Treatyse of Fysshynge wyth an Angle, and was published in the second Boke of St Albans, a treatise on hawking, hunting and heraldry. These were major interests of the nobility, and the publisher, Wynkyn de Worde, was concerned that the book should be kept from those who were not gentlemen, since their immoderation in angling might "utterly destroye it".
During the 16th century the work was much read, and was reprinted many times. Treatyse includes detailed information on fishing waters, the construction of rods and lines, and the use of natural baits and artificial flies. It also includes modern concerns about conservation and angler etiquette.
Recreational fishing for sport or leisure gained popularity during the 16th and 17th centuries, and coincides with the publication of Izaak Walton's The Compleat Angler, or Contemplative Man's Recreation in 1653. This book is the definitive work that champions the position of the angler who loves fishing for the sake of fishing.
More than 300 editions of The Compleat Angler have been published. The pastoral discourse is enriched with country fishing folklore, songs and poems, recipes and anecdotes, moral meditations and quotes from classic literature. The central character, Piscator, champions the art of angling, but also tranquilly relishes the pleasures of friendship, verse and song, good food and drink.
The early evolution of fishing as recreation is not clear. For example, there is anecdotal evidence for fly fishing in Japan as early as the ninth century BCE, and in Europe Claudius Aelianus (175–235 CE) describes fly fishing in his work On the Nature of Animals, as "a Macedonian way of catching fish... They fasten red (crimson red) wool round a hook, and fix on to the wool two feathers which grow under a cock’s wattles, and which in colour are like wax. Their rod is six feet long, and their line is the same length. Then they throw their snare, and the fish, attracted and maddened by the colour, comes straight at it..."
But for the early Japanese and Macedonians, fly fishing was likely to have been a means of survival, rather than recreation. It is possible that antecedents of recreational fly fishing arrived in England with the Norman conquest of 1066. Although the point in history where fishing could first be said to be recreational is not clear, it is clear that recreational fishing had fully arrived with the publication of The Compleat Angler.
(THIS PICTURE FOR DISPLAY ONLY)
-------------------------
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