Description:  This Amazing Victorian Trade Card for Au Bon Marche has a 3D Picture Inside Of Women carrying packages. This card has a duel purpose, Not only is it advertising "Au Don Marche it is advertising the Exposition of 1900 as well.  

“Au Bon Marche” the store was founded as a small shop in Paris during 1838. The founder was Aristide Boucicaut. It was a fixed-price department store from about 1850. It was a successful business, and a new building was constructed for the store first by Louis-Auguste Boileau in 1869 at 24, rue de Sèvres, where it remains today. Alexandre Laplanche ornamented Boileau's ironwork technology. Louis-Charles Boileau, his son, continued the store in the 1870s, consulting the firm of Gustave Eiffel for parts of its structure. Louis-Hippolyte Boileau, the grandson of Louis-Auguste Boileau, worked on an extension to the store in the 1920s. A picture of the store is on the card.  

The Exposition Universelle of 1900 was a world's fair held in Paris, France, from 15 April to 12 November 1900, to celebrate the achievements of the past century and to accelerate development into the next. The style that was universally present in the Exposition was Art Nouveau. The fair, visited by nearly 50 million, displayed many machines, inventions, and architecture that are now nearly universally known, including the Grande Roue de Paris Ferris wheel, Russian nesting dolls, diesel engines, talking films, escalators, and the telegraphone (the first magnetic audio recorder). The 1900 Paris Exposition Universelle was so expensive to organize and run that the cost per visitor ended up being about six hundred francs more than the price of admission. The exhibition lost a grand total of 82,000 francs after six months in operation. Many Parisians had invested money in shares sold to raise money for the event and therefore lost their investment. With a much larger expected turn out the exhibit sites had gone up in value. Continuing to pay rent for the sites became increasingly hard for concessionaires as they were receiving fewer customers than anticipated. The concessionaires went on strike, which ultimately resulted in the closure of a large part of the exposition. To resolve the matter, the concessionaires were given a fractional refund of the rent they had paid. The financial consequences of the 1900 Exposition Universelle were devastating for many Parisians and led to the decision to end the streak of international fairs with the 1900 loss

Measures 3" W x 5" H. Closed. 

Condition: Corners and edges are very slightly worn. In good condition. Some scuffing on front. 

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01/2020