JAUM Activator™, Sulwhasoo’s anti-aging golden ratio formula, make your skin look healthier and awake natural radiance.

from deep within, activating the master of skin universe, caring the skin’s most essential element, vital to fight against

signs of aging.

Sulwhasoo’s proprietary technology derived from an end-to-end data-driven product design process encompassing ingredient selection, processing, formulation, and lead time.

How to use

The First Care Activating Serum is the “first step” in your beauty routine, providing an essence that restores balance to your skin.

After cleansing, rub both hands to generate heat, then dispense the First Care Activating Serum on both hands (palms).