NEW BRITISH TRIUMPH: The car

that almost never needs greasing!

It’s the TRIUMPH Herald —3 full engineering years ahead of all

other economy cars—domestic or imported. Researched and tested

the world over to meet world-wide driving needs. Worth seeing

and driving before you buy any car.

Only 4 parts of the TRIUMPH/Herald

ever need grease: the trunions and

water pump once every 6,000 miles;

the steering box and wheel bearings

once every 12.000 miles. (That’s about

once a year, if you drive as much as

most people.)

This is just one of the Triumph/

Herald’s many innovations. It is a re-

sult of a Triumph factory team’s two

year survey in 87 countries of world-

wide driving needs... for the present

and future. Here are some more star-

tling advances that put the Triumph/

Herald 3 full engineering years ahead...

4-wheel independent suspension

plus a torsion bar

Whatever the road surface, the

TRIUMPH/Herald slays absolutely

level, thanks to its 4-wheel independ-

ent suspension stabilized by a torsion

bar. It is all but impossible to make the

Triumph pitch, roll or turn over.

The Triumph is incredibly nimble. It

turns around in only 25 feet.,.parks

with only 18 inches leeway. Another

sure sign of Triumph’s advanced en-

gineering is its quiet ride—despite its

surprising power. The Sedan cruises

all day at 65...goes over 70 with ease.

The Sports Coupe and Convertible are

the only economy cars with dual car-

buretion and they go over 80 m.p.h...,

give up to 40 m.p.g.

Lower British rates

The Triumph/Herald sets a new stand-

ard for safety. It has 93% visibility...

over-sized brakes... a steering column

that telescopes in case of emergency...

solid Sheffield steel body...three layers

of bumper up front and many other

built-in safety features. As soon as the

TRIUMPH/Herald was introduced, a

major British ins firm lowered its

rates 121/2r' below the standard charge.

New low in repair costs

Unlike cars built as one unwieldy mass,

the new Triumpn/Herald can be re-

paired quickly and cheaply. For the

Triumph people have built the body

a new and better way —with 7 major

sections. Now a damaged section can

be removed, restored and replaced in

no time flat.

While it is rarely necessary, the

TRIUMPH/Herald is remarkably easy

to service. 700 dealers in all 50 states

carry a complete inventory of parts and

give service.

Dramatically stylish —

Unusually comfortable

The Triumpn/Herald is literally

“streamlined”—with only 10 curves in

the entire design. It was styled by the

young Italian genius, Michelotti.

Driver comfort in the new Triumph is

unequalled among economy cars. The

Sports Coupe only $2149*

seats, foam rubber down to the web-

bing, adjust to 72 different positions.

Even the steering wheel is adjustable.

The TRIUMPH/Herald is lavish with

space ... more hip room than in most

economy cars... more head room than

in the largest American car. All three

models have 13 cubic feet of clear

trunk area—uncluttered by a spare tire.

The luggage capacity of the Sedan is

more than doubled by simply folding

down the rear seat.

$300 saving included

in the list price

Each TRIUMPH/Herald costs several

hundred dollars less than the average

American car. Yet the list price in-

cludes the heater-defroster, molded

“wall-to-wall” carpeting, foam rubber

seats, washable vinyl upholstery, wind-

shield washers, directional signals, twin

sun visors, folding rear seat (Sedan)...

everything but a radio and white wall

tires. All these items, a $300 value, are

extras on other cars. But they are

standard equipment on the Triumph/

Herald because they arc considered

“musts” for safe, comfortable driving.

How to get a demonstration

Phone your nearest Triumph dealer.

He’ll arrange a test drive right from

your driveway—with no obligation, of

course. Discover for yourself why the

Triumpn/Herald is 3 full engineering

years ahead of all other economy cars.

Convertible only $2229*

HERALD

Sedan only $1999*