The FAMOUS JAMES was the sales sensation of '51

It has everything a rider craves—Light Weight—Speed

—Power—Easy Handling—Stability—Low Cost. Over

12,000 now on America's highways.

The FAMOUS JAMES is as carefully made as a fine

watch by England's master mechanics—recognized

everywhere for exceptional skill and workmanship. Like

the Rolls-Royce. The Famous James will give a lifetime

of trouble-free service.

All models are powered by the world renowned

Villiers Engine, which is unequaled for sustained power,

performance and durability.

The Model 197cc, "Captain De Luxe," illustrated,

develops 71/2 H.P. 100 miles per gal. Four other models

available, priced from S275 upwards. Large supply of

machines and parts in stock at Muskegon.

A few exclusive dealerships available. For complete

story, illustrations and specifications, mail attached

coupon.

MIDWEST IMPORTING CO.

The Mart—Muskegon, Mich.