GERMANY 
CIRCA 1940´ 

THE SELECT 
ELECTROLA 

BADGE LABEL PLAQUE

GRAMOPHONE COMPANY

On 8 May 1925 the British Gramophone Company founded Electrola GmbH in Nowawes near Berlin and received its record licence in December. In March 1931, through its parent company's merger with Lindström's parent Columbia Gramophone Company to form EMI, Electrola thus became the merged entity's German subsidiary. Around 300 publications per month allowed Electrola's general catalogue to grow to 11,000 titles by 1934. At the end of 1939 Electrola - like the other German record labels - came under National Socialist administration. As a result, the most typical US jazz song "In the Mood" was no longer released. Recorded on 1 August 1939 it was released in the United States in September. During the Second World War, 80 per cent of the facilities in the German subsidiaries were destroyed, making it impossible to resume production immediately after the war. Electrola decided - not least because of the uncertain situation in Berlin - to move completely to Cologne.

MEASURES: 50 x 40 MM
MATERIAL: BRONZE 
WEIGHT: 4.4 GRAMS

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