The Official Point Of View: Milano Furniture Fair 2003
A cura di Paolo Calcagni, Lucio Luzo Lazzara, Riccardo Rinetti e Giulia Ber Tacchini.
Il design nel Salone del Mobile di Milano.
The Official Point of View è un diario visivo, realizzato con cadenza annuale, in concomitanza con il Salone del Mobile di Milano.
Testo in lingua inglese.
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The Official Point Of View: Milano Furniture Fair 2003
The incomparable Milan Furniture Fair (a.k.a. Salone Internazionale del
Mobile) is held each spring in, yes, Milan.
Covering a total area of
462,000 square meters and hosting 1,900 exhibitors, including 240 from
countries outside of Italy, the fair is widely considered the best and
biggest show in the design calendar for the year.
The Official Point of View is a volume dedicated uniquely to the fair, to not only offering an exhaustive photographic record of the event but also a new and original point of view on the exhibition. In its dense, thorough recording of the state-of-the-art creativity and production on show at the fair, The Official Point of View recognizes equal relevance in both institutionally established companies and the most innovative trends from the newest schools of thought.
Organized according the typical daily schedule by which objects are used, this book presents firms, products, and places in ironical, critical, and celebratory ways. Meant not only for designers, architects, and related professionals, but also for anyone curious about the sociological and aesthetic consequences of design, The Official Point of View is both an extraordinary record and an inspirational and practical tool.