Main Description


Elumen Play - 


A different direct dye system with stunningly different result.

Semi-permanent direct dyes create color intensity by sitting on the outer and inner levels of the cuticle. 

Direct dye designed to fade on top up to 100%. Lasts up to 10-15 washes*

Provides outstanding color shine and brilliance.

Boosts the health of the hair to make the hair look like it’s glowing. 

8 out of 10 stylists perceive an improved hair structure.

83% rate the shine better than a leading competitor.

Additional Information

We are dedicated to ensuring the highest possible quality service to our customers.

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