This is a roll of very high quality 5/16 unbranded Stainless wire rope left over from a large reel The the reel is long gone to save space along with the specs. It is actual 100 feet long but there is a few twists at 90 feet where it is was twisted and tied to keep the roll in a neat coil. I will recoil the wire rope to to fit in a flat rate box to ship.