ABOUT YOMEGA AND THE BEST BEGINNER YOYO EVER INVENTED From the beginning , we imagined a yoyo that would take the frustration out of learning the basics. We first introduced The Yo-Yo with a Brain and like magic, kids found excitement and satisfaction in making their yoyo "sleep" and return to the hand automatically! Yomega continued to invent...the Fireball ,the Raider and yoyos at all skill levels so that kids, and kids at heart could progress at their own pace. Today, Yomega continues to invent, inspire and delight. Best of all, kids can step away from their TV's, Cell phones, and electronics and discover the joy of learning the art of yoyo play. Yomega Brain Known for quality, performance and innovation, Yomega has been revolutionizing yoyo play since 1984. Inventor of all skill level yoyos, Yomega makes it easy for kids and kids at heart to progress at their own pace. The Brain is the yoyo that put Yomega in the hands of millions of people all over the world. The original Yomega yo-yo with a Brain contains a centrifugal clutch system that opens on the down swing for long smooth spins. As spin time slows, the clutch engages and the yoyo comes back to the hand automatically. This often copied, never duplicated yoyo is simply the world's best-selling, longest spinning, automatically returning yoyo. The Brain is the best yoyo for the Beginner player, ensuring that even the least experienced player will have a positive experience. How is it smart? The Yomega Brain Yoyo is so smart that when you throw it down, it will sleep and then remember to come back. The secret is in our centrifugal clutch system that opens to allow super long spins and then closes to force the return. This is easily one of the most popular yo-yo designs the world has ever seen! The Yomega Brain is absolutely perfect for beginners, kids, collectors, or anyone looking to purchase a great stress reliever.